{"id":6656,"date":"2022-08-08T22:00:00","date_gmt":"2022-08-08T22:00:00","guid":{"rendered":"https:\/\/www.britopian.com\/?p=6656"},"modified":"2023-11-13T06:49:42","modified_gmt":"2023-11-13T06:49:42","slug":"social-media-audit","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/content\/social-media-audit\/","title":{"rendered":"Social Media Audit: Covering the Basics is Critical For Your Brand"},"content":{"rendered":"
I’ve seen this scenario play out hundreds of times over the years. A client will call me and say they need a social media audit.<\/p>\n\n\n\n
Why this matters:<\/strong><\/p>\n\n\n\n Words matter. What a client asks for may not always be what they need. For this reason, it’s important to understand the semantics of a social media audit, why it’s important when one should be done, and the differences between a social media analysis.<\/p>\n\n\n\n This usually happens for one of two reasons. First, they have specific goals, such as increasing leads or engagement, and they think an audit will help them get there. Or they are getting pressure from their managers because a particular campaign isn’t performing as expected.<\/p>\n\n\n\n But when I dig a little and ask about their current social media strategy<\/a>, it quickly becomes apparent that they aren’t asking the right questions and aren’t sure what they want.<\/p>\n\n\n\n And that’s completely okay!<\/p>\n\n\n\n Social media is constantly changing, and it can be hard to keep up. But a social media brand audit<\/a> is not always the answer if you’re unsure where to start. There is a time and place for one, so let’s get into it.<\/p>\n\n\n\n Before we get into the details, let’s align on a few things. First, a social media audit is not the same as a social media analysis<\/a>; it’s more complex. It’s a deep dive into your social media data to see how you’re performing, where you can improve, and identify white space. It usually involves content and text analysis, audience and narrative intelligence<\/a>, competitive benchmarking, and more.<\/p>\n\n\n\n A social media audit would typically not include this level of detail or analysis.<\/p>\n\n\n\n A social media audit is more like a check-up. It’s counting numbers. It’s designed to give you a general overview of your social media health and identify areas needing attention. An audit is an essential part of any social media strategy. It can help you determine your strengths and weaknesses and identify opportunities for improvement.<\/p>\n\n\n\n Below is a social media audit example. It shows basic web traffic and demographics (age & gender) of a brand’s social media community<\/a>. <\/p>\n\n\n\nWhat is a Social Media Audit?<\/strong><\/h4>\n\n\n\n