{"id":6364,"date":"2022-07-19T14:22:11","date_gmt":"2022-07-19T14:22:11","guid":{"rendered":"https:\/\/www.britopian.com\/?p=6364"},"modified":"2023-11-16T17:18:18","modified_gmt":"2023-11-16T17:18:18","slug":"peso-model","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/content\/peso-model\/","title":{"rendered":"PESO Model: The Ultimate Guide to Integrated Marketing"},"content":{"rendered":"
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Key Insights \ud83d\udcc8 \ud83d\udcca<\/h2>\n\n\n\n
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  • Integrated Marketing is Essential for Modern Brands<\/strong>. 93% of marketers believe integrated marketing is crucial to their overall strategy, with 75% using at least three channels. This highlights the importance of a cohesive and multi-faceted marketing strategy.<\/li>\n\n\n\n
  • The PESO Model is a Comprehensive Approach to Marketing<\/strong>. The PESO model, standing for Paid, Earned, Shared, and Owned media, provides a visual representation of how different marketing channels are interconnected. This model serves as a reminder of the importance of a fully integrated digital marketing approach.<\/li>\n\n\n\n
  • Paid Media Offers Immediate and Predictable Results<\/strong>. Paid media, such as paid search, display, and TV ads, can provide immediate and predictable results. However, it can be expensive and result in less consumer trust than other channels.<\/li>\n\n\n\n
  • Owned Media Provides Full Control Over Content<\/strong>. Owned media channels, like websites and blogs, offer full control over content and can be cost-effective in the long run. However, they require consistent content creation and maintenance costs.<\/li>\n\n\n\n
  • Shared Media Builds Community and Loyalty<\/strong>. Shared media, including social media channels, facilitates two-way dialogue with the audience and helps build community and loyalty. However, algorithms can limit organic reach, and platforms are constantly changing.<\/li>\n\n\n\n
  • Earned Media Brings Credibility and High Exposure<\/strong>. Earned media, such as press coverage and mentions in media, bring credibility and high exposure to a brand. However, it is difficult to secure and control the narrative.<\/li>\n\n\n\n
  • Consistency is Key Across All Channels<\/strong>. It is essential to have a consistent and relevant story woven throughout all PESO channels to create a seamless customer experience and strengthen the brand’s message.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
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    Integrated marketing is a strategic approach considering how customers interact with your brand. It uses an omnichannel philosophy, meaning all channels are connected and work together to create a seamless customer experience.<\/p>\n\n\n