{"id":6342,"date":"2022-07-14T17:01:53","date_gmt":"2022-07-14T17:01:53","guid":{"rendered":"https:\/\/www.britopian.com\/?p=6342"},"modified":"2023-11-19T08:22:27","modified_gmt":"2023-11-19T08:22:27","slug":"hiring-pr-agency","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/content\/hiring-pr-agency\/","title":{"rendered":"Hiring a PR Agency? Prioritize These Top 7 Qualities"},"content":{"rendered":"
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Key Insights When Hiring an Agency \ud83d\udca1<\/h2>\n\n\n\n
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Data-Driven Strategies Triumph<\/strong>. A data-driven PR agency doesn\u2019t just hope for success; it uses actionable data and insights to ensure your media relations program will deliver positive business outcomes, confidently securing high-impact coverage in the most relevant media outlets.<\/li>\n\n\n\n
Client Obsession is Non-Negotiable.<\/strong> A PR agency that is truly client-obsessed doesn\u2019t just meet your needs. Still, it anticipates them becoming an integrated extension of your team and ensuring that every strategic decision and campaign authentically aligns with your goals and brand voice.<\/li>\n\n\n\n
Shared Values Foster Authentic Communication.<\/strong> Choosing a PR agency that genuinely shares your brand values, such as DE&I or sustainability, ensures they can authentically communicate your brand\u2019s mission and are more likely to integrate those values into their work on your behalf.<\/li>\n\n\n\n
Real Media Relationships Open Doors<\/strong>. Having a PR agency with robust media relationships, spanning high-profile outlets to industry-specific publications, provides access to opportunities that can deliver impactful business results, ensuring your brand is featured where it matters most.<\/li>\n\n\n\n
Vertical & Industry Experience is Crucial.<\/strong> Employing a PR agency with specific experience in your vertical and industry ensures they comprehend the unique challenges and opportunities you face, providing insights and recommendations that are truly relevant and beneficial.<\/li>\n\n\n\n
Specialized Services Enhance PR Efforts.<\/strong> A PR agency that offers specialized services, such as crisis communication, reputation management, and digital marketing, ensures that your brand is comprehensively supported, whatever the scenario or requirement.<\/li>\n\n\n\n
Agency Growth Indicates Stability and Development<\/strong>. Opting for a PR agency that demonstrates consistent growth in revenue, client base, and team development signals stability and continuous investment in development, indicating a capability to deliver results and attract new business.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
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I’ve responded to hundreds of PR Agency RFPs over the years. Some asked for full-service public relations; others focused on smaller initiatives like crisis management, content creation, and strategic corporate communications<\/a>.<\/p>\n\n\n\n
Shows growth in revenue, client base, and team development, indicating stability and investment in development\u200b.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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Let’s explore each of these in more detail. And let me say that these are in no order of importance other than how I would prioritize.<\/p>\n\n\n\n