{"id":588,"date":"2018-05-08T02:24:18","date_gmt":"2018-05-08T02:24:18","guid":{"rendered":"https:\/\/britopian.com\/?p=588"},"modified":"2023-11-20T07:44:01","modified_gmt":"2023-11-20T07:44:01","slug":"employee-advocacy-content-strategy","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/employee-advocacy\/employee-advocacy-content-strategy\/","title":{"rendered":"Employee Advocacy Programs on Social Media is a Best Practice"},"content":{"rendered":"
Sophisticated brands are innovating how they tell stories by building an employee advocacy program. The traditional methods don’t work as effectively as they used to, so brands must think about new ways to build thought leadership. They do so by unleashing employees to participate in industry conversations and be brand storytellers. <\/p>\n\n\n\n
This approach is also referred to as employee advocacy.<\/p>\n\n\n\n
Employee advocacy represents a powerful opportunity for brands to extend reach, foster trust, and authentically humanize their organizations. However, activating a thriving advocacy program requires thoughtful strategies encompassing the right technologies, content framework, and corporate culture.<\/p>\n\n\n\n
Carefully developed employee advocacy unlocks workers’ passions to share brand stories through diverse social networks voluntarily. This participatory marketing channel provides relatable credibility beyond polished ads. However, brands must provide compelling toolkits and nurture engagement to see success.<\/p>\n\n\n\n
The collective benefits are tremendous when corporate narratives strategically align with employee interests. By recognizing human needs for purpose and community, brands allow workers to become their best ambassadors. But getting there involves understanding what employee advocacy is, why it matters, and which foundational components set it up for success.<\/p>\n\n\n\n
Employee advocacy involves providing relevant content for employees to share on their personal social media channels voluntarily. The overarching goal is to operationalize and activate authentic brand advocates within organizations.<\/p>\n\n\n\n
At its core, employee advocacy aims to:<\/p>\n\n\n\n
Rather than polished corporate marketing language, employee advocacy relies on workers sharing their genuine voices, passions, and stories related to the brand. This builds credibility and trust with audiences who find relatable peers more authentic than ads.<\/p>\n\n\n\n
Employee advocacy represents a form of participation marketing that thoughtfully leverages employee dedication and advocacy. Tapping into workers’ natural affinity for brands they believe in maximizes an invaluable marketing channel.<\/p>\n\n\n