{"id":5735,"date":"2022-05-07T03:32:50","date_gmt":"2022-05-07T03:32:50","guid":{"rendered":"https:\/\/www.britopian.com\/?p=5735"},"modified":"2023-01-20T16:21:43","modified_gmt":"2023-01-20T16:21:43","slug":"sparktoro-review","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/data\/sparktoro-review\/","title":{"rendered":"SparkToro Review: My First Impression"},"content":{"rendered":"
SparkToro<\/a> is a research tool that can help marketers get actionable insights about their audiences. I have been watching the space for many years and consider myself a power user in many enterprise platforms available today, like Audiense, Affinio, and DemographicsPro. Over the last few years, I have curated and documented these audience analysis tools<\/a> for easy reference.<\/p>\n\n\n\n Unfortunately, analyst firms like Forrester or Gartner don’t recognize the space as a viable software market, so I try to provide insights and analysis when new tools come into the market.<\/p>\n\n\n\n I would say that SparkToro is excellent for marketers who are just starting with audience analytics. I don’t mean this in a negative way, but when I stack it up against the competitive set, it still has a long way to go.<\/p>\n\n\n\n The UI is clean, and the way that they deliver insights is intuitive and easy to comprehend. I searched for Metaverse for this review and selected “My Audience frequently talks about.” The below screenshot shows the drop-down menu that provides you with an easy way to determine what type of analysis you want to run:<\/p>\n\n\n\n This makes it very easy to pull data quickly and efficiently. However, I believe that software providers need to provide “speed to insight” so that marketers can take those insights and make them actionable. SparkToro is an excellent example of a tool that does offer “speed to insight.”<\/p>\n\n\n\n Once you select your criteria and search, SparkToro will provide a high-level overview of each section, allowing you to drill down deeper if you’d like. For example, in the below screenshot, you’ll notice the hyperlinks on the far left. This screenshot is of the overview page, but you can also drill down and get text insights, demographic data, etc. Again, the overview page provides rapid insights.<\/p>\n\n\n\nSparkToro Review: The Good<\/strong><\/h2>\n\n\n\n
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