{"id":4972,"date":"2021-12-11T21:40:02","date_gmt":"2021-12-11T21:40:02","guid":{"rendered":"https:\/\/www.britopian.com\/?p=4972"},"modified":"2023-11-19T08:22:25","modified_gmt":"2023-11-19T08:22:25","slug":"digital-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/content\/digital-marketing-plan\/","title":{"rendered":"Top 10 Considerations for Building a Digital Marketing Plan"},"content":{"rendered":"
Crafting an integrated digital marketing plan requires a holistic and integrated approach that aligns all brand messaging, campaigns, and programs into one cohesive story.<\/p>\n\n\n\n
Why this matters:<\/strong><\/p>\n\n\n\n Repetition, consistency, and storytelling are key attributes you need to consider to break through the craziness of today’s society and make an impact. An integrated digital marketing plan helps you reach your target consumer across the channels where they pay attention. <\/p>\n\n\n\n An integrated digital marketing plan can help you reach your target audiences with creative campaigns, programs, and game-changing brand messaging.<\/p>\n\n\n\n Using all the channels at your disposal, you can connect with customers who are most active online and drive action. Examples of a digital marketing plan should always include the full PESO model, including paid, earned, shared, and owned media<\/a> activations. <\/p>\n\n\n\n Maybe you know all of this already.<\/p>\n\n\n\n It seems like a dumb question, but let’s be honest. Not everyone knows this. <\/p>\n\n\n\n An integrated digital marketing strategy should surround the audience<\/a> with repetitive and consistent campaign messaging. If done right, every tactic should work together to take customers through the path to purchase<\/a>, reinforcing that your product has all they need to solve their business problem or satisfy them emotionally.<\/p>\n\n\n\n Some of the benefits of an integrated digital marketing plan include the following:<\/p>\n\n\n\n An integrated digital marketing plan should outline how you will achieve your goals for the year. The program should consider the brand’s strengths and weaknesses, audience definition, messaging, budget, and resources you have or need.<\/p>\n\n\n\n It should also be flexible. The digital ecosystem<\/a> constantly changes with new channels, technologies like generative AI, and political initiatives that could make existing channels obsolete. <\/p>\n\n\n\n The exact mix of channels will vary depending on the size of your company, digital marketing budget<\/a>, and business goals. But your strategy should always be integrated across all channels and work together to tell a cohesive story. For example, it’s common for brands to launch small quarterly digital marketing campaigns, so each one should align with the larger plan.<\/p>\n\n\n\n Your digital marketing strategy and goals must align with a larger business initiative. For example, if you want to sell more products, the plan must include measurable goals that define the approach. For example, one goal might look something like this:<\/p>\n\n\n\n Establishing goals will help you stay grounded, and you can prioritize your marketing tactics accordingly. Other business goals that you may align your integrated digital strategy<\/a> might include reinforcing brand reputation and customer reputation, hiring top talent, and supporting new product launches.<\/p>\n\n\n\nWriting a digital marketing plan isn’t hard but requires work.<\/h3>\n\n\n\n
Why is Integrated Digital Marketing Important?<\/h2>\n\n\n\n
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Building an Integrated Digital Marketing Plan<\/h2>\n\n\n\n
Align Your Digital Marketing Strategy to Business Outcomes<\/h3>\n\n\n\n
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Defining Your Audience<\/h3>\n\n\n\n