{"id":4894,"date":"2021-12-05T04:51:23","date_gmt":"2021-12-05T04:51:23","guid":{"rendered":"https:\/\/www.britopian.com\/?p=4894"},"modified":"2023-11-19T08:22:20","modified_gmt":"2023-11-19T08:22:20","slug":"social-customer-service","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/content\/social-customer-service\/","title":{"rendered":"Social Media Customer Service: What’s Old Should Be New Again"},"content":{"rendered":"
The year was 2008. Comcast launched a Twitter account called @ComcastCares (now @xfinitysupport) to engage angry customers. This was when consumers joined social networks and used them to voice their displeasure with brands. They were vocal. Very vocal. And industry pundits had no problem amplifying those complaints and calling for brands to “join the conversation.”<\/p>\n\n\n