{"id":4531,"date":"2021-11-16T17:05:16","date_gmt":"2021-11-16T17:05:16","guid":{"rendered":"https:\/\/www.britopian.com\/?p=4531"},"modified":"2023-11-19T08:22:33","modified_gmt":"2023-11-19T08:22:33","slug":"customer-advocacy","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/data\/customer-advocacy\/","title":{"rendered":"How to Build Customer Advocacy for Business"},"content":{"rendered":"
Are you looking for ways to build customer advocacy for your business? If so, you’re in the right place! In this blog post, we will discuss some of the best ways to create customer advocates using social listening. Customer advocacy can be a powerful tool for growing your business, so it’s essential to ensure that you do everything possible to foster community and pay attention to your most valuable asset.<\/p>\n\n\n\n
Before we jump into how social listening can increase customer advocacy, let\u2019s define a few terms. I have always found that getting on the same page with definitions and semantics at the beginning is critical to having a conversation and point of view.<\/p>\n\n\n\n
Social media listening<\/a> can be defined as listening to conversations on social channels to manage brand reputation, solve customer issues, and engage with customers online. You can do a lot more, but these are the basics. This practice involves using the right technology, having a team to support, and operational workflows to ensure problems are handled.<\/p>\n\n\n\n Now that we\u2019ve got a definition out of the way, let\u2019s move on and talk about customer advocacy and how it can benefit your business and brand.<\/p>\n\n\n\n Customer advocacy is when customers speak positively about your brand to their friends, family, and followers. This is word-of-mouth marketing, which is essential because it helps build trust and credibility. When potential customers see that your current customers are happy and satisfied, they are more likely to do business with you.<\/p>\n\n\n\n There are many ways to encourage customer advocacy, but one of the best is social listening. By monitoring social conversations, you can quickly identify unhappy customers and resolve their issues before they speak negatively about your brand. You can also use social listening to identify customer advocates and reward them for loyalty.<\/p>\n\n\n\n Many definitions of customer advocacy mention that it\u2019s an advanced form of social customer service<\/a>. While I agree on the surface, it\u2019s much more. Superior customer service is the byproduct of a business culture that prioritizes the wants and desires of its customers.<\/p>\n\n\n\n These companies build products, structure and organize teams, and mirror the same values as their customer. They live and breathe customer obsession and every decision the organization makes concerns customer needs<\/a>.<\/p>\n\n\n\n It\u2019s a simple concept if you think about it, and it\u2019s similar to \u201creciprocal altruism\u201d for brand advocacy<\/a>. I define customer advocacy like this: Give, without any expectation of receiving anything in return. When you love your customers, they will love you back and tell others.<\/strong><\/p>\n\n\n\nWhat is Customer Advocacy?<\/h3>\n\n\n\n