{"id":4470,"date":"2021-11-14T03:16:39","date_gmt":"2021-11-14T03:16:39","guid":{"rendered":"https:\/\/www.britopian.com\/?p=4470"},"modified":"2023-05-19T22:49:40","modified_gmt":"2023-05-19T22:49:40","slug":"buzzsumo-alternative","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/data\/buzzsumo-alternative\/","title":{"rendered":"Buzzsumo Alternative: A Look At Other Content Analytics Tools"},"content":{"rendered":"
\n

Chances are that if you’re exploring a Buzzsumo alternative, you are looking for software for content analytics<\/a>. But before you read on, please look at these 5 Questions to Ask Software Vendors<\/a> before doing anything else.<\/p>\n\n\n\n

What is Buzzsumo?<\/strong><\/h4>\n\n\n\n

Brandwatch acquired Buzzsumo in 2017, then Cision acquired Brandwatch<\/a> a few years later in 2021. The easiest way to describe this software is that it provides analysis of keywords and phrases mentioned specifically in long-form content like blogs, news articles, and YouTube. Buzzsumo tracks the performance of that content-based engagement (or shares) on social media channels\u2013Facebook, Twitter, Reddit, and Pinterest. It also analyzes the number of inbound links to each article. <\/p>\n\n\n\n

So, imagine searching within Buzzsumo for just the word TikTok. The results will yield the top articles based on engagement metrics from social media channels. See below. <\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

The platform also provides trending content based on engagement data and is categorized by various verticals, like business, technology, and marketing. It’s a great tool for getting content ideas, identifying influencers on Twitter and YouTube, and tracking influential reporters and journalists. Buzzsumo pricing is very affordable and perfect for consultants and small businesses. <\/p>\n\n\n\n

I’m not sure what Cision’s plans are with Buzzsumo, but I hope they decide to integrate it into the core Brandwatch platform. That would be a game-changer.<\/p>\n\n\n\n

Newswhip is the Buzzsumo Alternative<\/strong><\/h3>\n\n\n\n

Newswhip analytics is an alternative but more geared towards enterprise customers and could be very expensive depending on how many licenses you need.<\/p>\n\n\n\n

What is Newswhip? <\/strong><\/h4>\n\n\n\n

Like Buzzsumo, the Newswhip allows you to track content across the news media<\/a> and even company websites, but there are a few differentiators to consider. First, they have more robust filtering enabling you to segment the content results by various verticals, languages, locations, and more.<\/p>\n\n\n\n

They also have Facebook integration that tracks the keywords across public Facebook pages. I should also mention that their exporting capabilities are much stronger than Buzzsumo, which is advantageous if you want to mine or blend the data with other sources. See below.<\/p>\n\n\n\n

\"An<\/figure>\n\n\n\n

Newswhip Spike<\/strong><\/h4>\n\n\n\n

The biggest differentiator of the Newswhip app is a separate program called Spike. This add-on feature costs extra to access, but it is worth it. It uses predictive analytics to track the velocity of a particular story based on shared data. The Newswhip Spike dashboard (see below) is ideal to track real-time news about any trending topic and is perfect for crisis management or other brand issues. There aren\u2019t any Newswhip Spike competitors with this level of predictive analytics. <\/p>\n\n\n\n

\"An<\/figure>\n\n\n\n

SEMrush vs Buzzsumo<\/strong><\/h3>\n\n\n\n

A few times, I’ve asked if an adequate Buzzsumo alternative is SEMRush. It is not the same at all and is more complimentary than anything. There are a few overlaps, like the keyword research and the backlink checker. SEMRush is more for the SEO consultant or agency, and Buzzsumo is more for content marketers.<\/p>\n\n\n\n

I put together an overview of social media technology<\/a> that may help as you explore a Buzzsumo alternative or new social software for your business. The next question is: is Buzzsumo worth it? I would say yes, 100%. Whatever you decide, it’s a smart business move to invest in the right technology that can power your digital marketing programs<\/a> and campaigns.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Chances are that if you’re exploring a Buzzsumo alternative, you are looking for software for content analytics. But before you read on, please look at these 5 Questions to Ask Software Vendors before doing anything else. What is Buzzsumo? Brandwatch acquired Buzzsumo in 2017, then Cision acquired Brandwatch a few years later in 2021. The […]<\/p>\n","protected":false},"author":7,"featured_media":4474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[5,4,62],"tags":[52],"featured_image_src":"https:\/\/www.britopian.com\/wp-content\/uploads\/2021\/11\/what-is-buzzsumo.jpg","author_info":{"display_name":"Michael Brito","author_link":"https:\/\/www.britopian.com\/author\/michael-brito\/"},"acf":[],"yoast_head":"\nBuzzsumo Alternative: A Look At Other Content Analytics Tools<\/title>\n<meta name=\"description\" content=\"If you are exploring a Buzzsumo alternative, you are looking for software that can track content based on sharing and engagement data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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