{"id":4454,"date":"2021-11-13T22:22:18","date_gmt":"2021-11-13T22:22:18","guid":{"rendered":"https:\/\/www.britopian.com\/?p=4454"},"modified":"2022-10-28T21:36:36","modified_gmt":"2022-10-28T21:36:36","slug":"cision-meltwater","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/data\/cision-meltwater\/","title":{"rendered":"Meltwater vs Cision: The Wrong Way to Think About PR Software"},"content":{"rendered":"
Meltwater vs Cision isn’t the right way of thinking about media monitoring software<\/a> tools and platforms. It’s like asking, “What’s better, a BMW or Lexus?” without any context or understanding of your car preferences or budget.<\/p>\n\n\n\n But before you do anything, please look at these 5 Questions to Ask PR Software Vendors<\/a> before signing any contract<\/strong><\/span> with any software vendor<\/strong><\/span>.<\/p>\n\n\n\n It’s a different story if you’ve already done your research, read the analyst reports, and asked your colleagues and peers about their experiences with Cision, Meltwater, and other media platforms in the market. This should already be a part of your buying process anyway.<\/p>\n\n\n\n Just like cars, PR software applications also come in many shapes, sizes, and colors but in the form of features, functionality, scale, and cost. You\u2019ll need to consider things like ease of use, the number of licenses, data sources, and whether they have a built-in social media marketing dashboard<\/a>, and language translation, to name a few. These factors can cause serious fluctuations in software costs.<\/p>\n\n\n\n I have a lot of experience with Cision, Meltwater, Muck Rack, and other platforms that measure media relations. Each has its strengths and weaknesses, so there is no correct answer. It really does depend on what you need.<\/p>\n\n\n\n