{"id":4364,"date":"2021-11-09T03:05:28","date_gmt":"2021-11-09T03:05:28","guid":{"rendered":"https:\/\/www.britopian.com\/?p=4364"},"modified":"2023-11-02T23:08:59","modified_gmt":"2023-11-02T23:08:59","slug":"omnichannel-marketing","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/content\/omnichannel-marketing\/","title":{"rendered":"Omnichannel Marketing Strategy: All Channels Lead to Success"},"content":{"rendered":"
Marketers must provide an omnichannel marketing experience because it has been proven to increase customer value, retention, and brand loyalty.<\/p>\n\n\n\n
Why this matters:<\/strong><\/p>\n\n\n\n Failure to implement an omnichannel experience can lead to losing competitive advantage, customer engagement, and brand visibility. The proliferation of digital channels makes providing a seamless experience across all touchpoints arduous.<\/p>\n\n\n\n By the numbers:<\/strong><\/p>\n\n\n\n The best way to illustrate an integrated omnichannel marketing strategy is to give you an example of a customer journey.<\/p>\n\n\n\n Maria is the Head of Human Resources for a technology company in Silicon Valley. She uses multiple channels to connect with friends, family, and colleagues for business and personal reasons. She travels 3-4 times monthly and commutes to the office using Caltrain.<\/p>\n\n\n\n She uses one iPhone for both personal and business. She has two laptops, a desktop computer, and one iPad. As a busy executive, multitasking is her middle name.<\/p>\n\n\n\n She shops for everything online. She uses Amazon to shop for Christmas gifts, Birthday presents, tech gadgets, and things for her house. She gets her groceries delivered from Instacart, wine from In Good Taste, and eBay for random online purchases.<\/p>\n\n\n\n She’ll stop by Target on the way home from work if she’s running low on toilet paper or paper towels. But when it comes to clothes, she prefers brick-and-mortar shopping. She likes to touch and feel the clothes and see how they look. Her “go-to” shopping is in Santana Row and Valley Fair.<\/p>\n\n\n\n\n
A Story: Omnichannel Marketing Strategy<\/h3>\n\n\n\n