{"id":4334,"date":"2021-11-08T07:35:59","date_gmt":"2021-11-08T07:35:59","guid":{"rendered":"https:\/\/www.britopian.com\/?p=4334"},"modified":"2023-12-15T00:17:22","modified_gmt":"2023-12-15T00:17:22","slug":"gen-z-social-media-usage","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/trends\/gen-z-social-media-usage\/","title":{"rendered":"TikTok Dominating Social Media Usage Among Gen Z & Millennials"},"content":{"rendered":"
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The writing is on the wall. TikTok dominance across all generations is taking the world by storm and showing no signs of slowing down. It started with Gen Z and has made its way with millennials, Gen X, and I’ve even seen some baby boomers using the app.<\/p>\n\n\n\n

\"Gen<\/figure>\n\n\n\n

Recently, TikTok announced that it finally reached 1 billion monthly active users<\/a>. Wow. Also, 47% of TikTok users are between the Gen Z and Millennial age ranges (16-29). However, if you compare this data point to last year (62%), it’s clear that the TikTok users span older generations too, with 42% of users aged 30-49. This means that TikTok is no longer just a platform for Gen Z and younger audiences.<\/p>\n\n\n\n

There’s no doubt that TikTok offers something unique that other social media<\/a> platforms don’t. The short-form, bite-sized video content is highly engaging and addictive. It’s also straightforward, making it the perfect app for audiences always on the go.<\/p>\n\n\n\n

Even more impressive is that TikTok is now the most downloaded<\/a> app in the world. This is a huge accomplishment, considering innovations from Facebook, Instagram, and Snapchat.<\/p>\n\n\n\n

Whether or not you use TikTok, this world dominance is good for the brand ecosystem<\/a>. It’s causing other social media platforms to think out of the box, provide unique user experiences, and innovate.<\/p>\n\n\n\n

Examples of TikTok Campaigns<\/strong><\/h3>\n\n\n\n

TikTok is filled with challenges, creative content, and influencers. This is the perfect combination for brands to engage with their audiences uniquely.<\/p>\n\n\n\n

There are plenty of examples of brands using TikTok to reach their target audiences. One example is the “Dunkin’ Donuts Iced Coffee” challenge. This was a brilliant way for Dunkin’ Donuts to get their iced coffee in front of a new audience and generate excitement about their brand.<\/p>\n\n\n\n

The challenge involved people taking a sip of their iced coffee and then dunking their heads into a bucket of ice water. Watching it was hilarious, and Dunkin’ Donuts saw a ton of engagement.<\/p>\n\n\n\n

Another great example is the “Guess That Song” challenge by Spotify. This was an excellent way for Spotify to show off its extensive music library. The challenge involved people lip-syncing to popular songs and then guessing the song.<\/p>\n\n\n\n

This was an incredibly creative way for Spotify to get its name out there, and it paid off.<\/p>\n\n\n\n

Other random challenges include:<\/strong><\/p>\n\n\n\n