{"id":3859,"date":"2021-10-17T23:26:01","date_gmt":"2021-10-17T23:26:01","guid":{"rendered":"https:\/\/www.britopian.com\/?p=3859"},"modified":"2023-10-18T08:49:24","modified_gmt":"2023-10-18T08:49:24","slug":"consumer-intelligence","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/social-data-analytics\/consumer-intelligence\/","title":{"rendered":"The Role of AI-Enabled Consumer Intelligence in Brand Marketing"},"content":{"rendered":"
Consumer intelligence has become a key differentiator in business, empowering brands with actionable insights to win. <\/p>\n\n\n\n
Why this matters: <\/strong><\/p>\n\n\n\n Leveraging AI-enabled consumer intelligence enables brands to stay ahead of market trends<\/a> and reach their audience with marketing initiatives that make an impact.<\/p>\n\n\n\n By the numbers:<\/strong><\/p>\n\n\n\n At the heart of every successful brand lies a deep understanding of its customers, achieved through the power of consumer intelligence. This essential tool captures the essence of customer insights, fueling the growth of companies and PR pros alike. Harnessing the potential of consumer intelligence is a journey that begins with defining it and diving into its varied types and use cases.<\/p>\n\n\n\n Consumer intelligence involves interrogating customer data<\/a> about specific audiences. By harnessing this knowledge, marketers can gain invaluable insights into the distinct consumer groups, their preferences, shopping habits, consumption patterns, and the attributes they seek in the brands they like or dislike. In essence, consumer intelligence serves as an ongoing series of focus groups.<\/p>\n\n\n\n\n
Defining Consumer Intelligence and Its Impact on Marketing <\/h3>\n\n\n\n