{"id":3840,"date":"2021-10-15T23:26:42","date_gmt":"2021-10-15T23:26:42","guid":{"rendered":"https:\/\/www.britopian.com\/?p=3840"},"modified":"2023-11-08T06:04:42","modified_gmt":"2023-11-08T06:04:42","slug":"social-media-dashboard","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/social-data-analytics\/social-media-dashboard\/","title":{"rendered":"Consider These 3 Things When Building a Social Media Dashboard"},"content":{"rendered":"
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Building a social media dashboard for business is crucial. It is a platform to integrate all of your metrics in one place and aggregate the social performance of paid search, display advertising, Instagram, YouTube, LinkedIn, Twitter, and Facebook ads across multiple social channels.<\/p>\n\n\n\n

Why this matters: <\/strong><\/p>\n\n\n\n

Marketers need access to real-time<\/a> performance data to make decisions about their marketing campaigns. They can’t wait for an analyst to pull a report and build slides in PowerPoint. The digital landscape is moving way too fast for that. <\/p>\n\n\n\n

It’s about access to the right information and actionable insights. <\/p>\n\n\n\n

But it’s not just about having access to the right information – it’s about knowing what insights and metrics provide business value and then visualizing the metrics in a way that’s easy to consume.<\/p>\n\n\n\n

What is a Social Media Dashboard?<\/strong><\/h3>\n\n\n\n

A social media management dashboard is a web-based platform that can analyze various data points related to a brand’s social performance and digital marketing campaigns. Data is integrated into the dashboard and visualized differently based on filters and preferences.<\/p>\n\n\n\n

Dell launched their Social Media Listening Command Center in the early days of social media, powered by Radian6. They launched the command center to track Dell mentions across multiple social media accounts. Since then, most companies are now using a social media analytics dashboard as a critical component of their marketing strategy.<\/p>\n\n\n\n

For the last 15 years, consumer brands, B2B, and healthcare companies have invested heavily<\/a> in social media programs to influence purchase behavior, conversation, and overall brand reputation. Some do it well, and others can improve. Regardless of your goals for B2B social media<\/a>, you should always include an integrated social analysis and measurement component.<\/p>\n\n\n\n

Most social media intelligence<\/a> platforms have off-the-shelf dashboard capabilities, lacking multiple features to justify the significant investment. As someone who prioritizes data-driven storytelling\u2013the look, feel, flexibility, and scale are all critical factors in my purchase decision, but that’s just me.<\/p>\n\n\n\n

The problem is that most of these social media dashboards are created for and by highly technical teams. They don’t understand that a social media dashboard should tell a story independently without someone explaining the analytics. Also, all the data in these platforms are native and can only pull brand mentions within various enterprise social networks<\/a>, news, media, blogs, and forums.<\/p>\n\n\n\n

While social media management platforms<\/a> like Sprinklr and Khoros have these reporting capabilities, their analytics dashboard isn’t yet there.<\/p>\n\n\n\n

What Are Some Use Cases of a Social Media Marketing Dashboard?<\/strong><\/h3>\n\n\n\n

There are several reasons why a business may want to invest in a social media marketing dashboard. Here are a few to consider:<\/p>\n\n\n\n