{"id":3572,"date":"2021-10-08T05:00:46","date_gmt":"2021-10-08T05:00:46","guid":{"rendered":"https:\/\/www.britopian.com\/?p=3572"},"modified":"2023-11-13T06:49:54","modified_gmt":"2023-11-13T06:49:54","slug":"media-outlets","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/social-data-analytics\/media-outlets\/","title":{"rendered":"How to Identify Topically Relevant News Media Outlets"},"content":{"rendered":"
You can’t just flip a coin and choose which media outlet you want to pitch. Well, you can, but I would recommend against it.<\/p>\n\n\n\n
Why this matters: <\/strong><\/p>\n\n\n\n It matters because you’d be guessing, and hope is not a strategy. The good news is that you can use data to identify topically relevant news outlets. <\/p>\n\n\n\n It seems like a fundamental question but one that should be asked. I have found in my career that it’s always a good practice to level set on the basics at the very beginning of every conversation. In this case, it’s content. Plus, some people who read this blog don’t work in public relations, and I wouldn’t expect them to know the definition of a media outlet.<\/p>\n\n\n\n We consume content from newspapers, magazines, radio, television, podcasts, and more daily. This is how we keep up with recent events, the news, stocks, investments, or what’s happening in our communities. These are all media outlets.<\/p>\n\n\n\n A media outlet is a company. Website. Television station. Magazine. It’s a program that provides news and information about various topics. It could be breaking news in politics, business, or worldwide events.<\/p>\n\n\n\n Consumer media publications focus on fashion, travel, gaming, and food. Business media<\/a> outlets focus on mergers and acquisitions and financial and economic news. Tech media outlets focus on startups and innovation. There are conservative media outlets, liberal media outlets, black media outlets, and local news media, and the list can go on for basically … forever.<\/p>\n\n\n\nWhat is a Media Outlet? <\/strong><\/h3>\n\n\n\n