{"id":3080,"date":"2021-08-23T12:40:49","date_gmt":"2021-08-23T12:40:49","guid":{"rendered":"https:\/\/www.britopian.com\/?p=3080"},"modified":"2023-09-29T07:53:33","modified_gmt":"2023-09-29T07:53:33","slug":"marketing-analytics-skills","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/content\/marketing-analytics-skills\/","title":{"rendered":"Marketing Analytics Skills: What You Need To Know To Blow Minds"},"content":{"rendered":"
To pursue a digital marketing career, you need strong analytics skills. This will help separate you from everyone else trying to get the same job or internship.<\/p>\n\n\n\n
Marketing analytics helps you understand what’s working and what’s not, making more informed decisions about where to allocate your time, effort, and resources. Here’s what you need to know about marketing analytics skills, but let’s first talk about the role of marketing analytics.<\/p>\n\n\n\n
Digital marketing analytics measures and analyzes digital marketing performance to optimize marketing campaigns and strategies. Marketing and brand analytics<\/a> can track campaign results, understand customer behavior, and measure ROI.<\/p>\n\n\n\n There are three critical areas of marketing analytics\u2013marketing performance measurement, marketing mix modeling, and customer segmentation and profiling.<\/p>\n\n\n\n The role of marketing analytics continues to evolve, so you need to stay on top of the latest trends and continue to learn. There are a few different ways to think about the skills you need to acquire if you want to work in marketing analytics. There are technical skills and soft skills. Let’s first go through the technical marketing skills.<\/p>\n\n\n\n First, you need to be able to learn how to collect and analyze data<\/a>. This involves tracking website traffic, conversion rates, and social media engagement.<\/p>\n\n\n\n Second, you need to be able to analyze data. This involves understanding how to use Excel, business intelligence, or other data analysis software to make sense of your collected data. You can also use text analytics<\/a> software to find trends and patterns. NodeXL<\/a> Pro is an affordable option for students. This requires both Excel skills and critical thinking skills. You need to be able to look at the data and draw conclusions about what it means for your digital marketing strategy.<\/p>\n\n\n\n\n
Digital Marketing Analytics Skills<\/strong><\/h3>\n\n\n\n
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