{"id":2841,"date":"2021-04-08T07:35:23","date_gmt":"2021-04-08T07:35:23","guid":{"rendered":"https:\/\/www.britopian.com\/?p=2841"},"modified":"2023-04-17T02:53:14","modified_gmt":"2023-04-17T02:53:14","slug":"clout-chasing-influencers","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/influencer-marketing\/clout-chasing-influencers\/","title":{"rendered":"The Rise of Clout Chasing Influencers on Clubhouse"},"content":{"rendered":"
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Let’s talk about the rise of clout-chasing influencers on social audio<\/a> and how important it is for brands who partner with them to do their due diligence before getting into any contractual agreement. We also hosted a Clubhouse room about this topic and had a very engaging conversation.<\/p>\n\n\n\n

Social audio storytelling<\/a> is taking the world by storm. And with that comes the aftermath of influencers. So today, we’re talking about clout-chasing influencers. And the last thing I want to do is talk about the same thing everybody else talks about here at Clubhouse. I see a lot of recycled thought leadership in several of the rooms I’ve attended, so I have assembled a diverse panel of individuals I know in the industry to provide their perspectives.<\/p>\n\n\n\n

Now I’d like to say just a few words before we start.<\/p>\n\n\n\n

Everyone is influential to some degree. Some have small circles of influence, while others have vast circles of influence.<\/p>\n\n\n\n

I am not the influencer police. I have been critical in the past of people who refer to themselves as B2B tech influencers,<\/a> but at the end of the day, it doesn’t matter what I think.<\/p>\n\n\n\n

Everybody has their vibe and side hustle, and I can\u2019t hate against that.<\/p>\n\n\n\n

But when clients come to me and say, \u201cWe want to work with this clubhouse influencer<\/a> \u2026 I’ve heard them speak in a room with over 300+ people, and they have 15,000 followers\u201d.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

I have to do my due diligence and ensure that it’s a wise investment and one that can deliver actual business value.<\/p>\n\n\n\n

So over the weekend, I did a little experiment. I did a Clubhouse analysis and scraped all the profiles looking specifically for people who have terms like \u201caward-winning,\u201d \u201cglobal keynote speaker,\u201d influencer, and \u201cfeatured in media publications like Forbes, Fortune, the New York Times, and Fast Company, etc.<\/p>\n\n\n\n

There were well over 100K profiles that had some variation of these keywords. I chose 10.<\/p>\n\n\n\n

I spent about 45 minutes Googling every ten people to collect their handles across social media. Of the 10, four had just a few public social media channels, very small audience sizes, inconsistent posting cadence, and just about zero engagement. All of them had Twitter accounts that started in 2021. Here’s a more robust Clubhouse analysis<\/a> in case you want more details.<\/p>\n\n\n\n

I took the rest and then ran them through an algorithm that we use to help determine real influence – audience size, topical relevance, engagement rate, and search visibility.<\/p>\n\n\n\n

And this group seemed to be fairly influential. Although I couldn’t determine what they were influential about. Many self-identified as influencers in growing audiences across Clubhouse, entrepreneurship, innovation, and personal branding, and that\u2019s about it.<\/p>\n\n\n\n

So, please take what you want from this experiment, but it could be argued that Clubhouse participation is an excellent B2B marketing strategy<\/a> for enterprise technology companies.<\/p>\n\n\n\n

Is there an issue with people being so hungry and obsessed with being influencers? I would say yes. The next question is: Should brands be on Clubhouse<\/a>? I’ll let you answer that one. <\/p>\n\n\n\n

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