{"id":2711,"date":"2021-02-24T02:52:43","date_gmt":"2021-02-24T02:52:43","guid":{"rendered":"https:\/\/www.britopian.com\/?p=2711"},"modified":"2023-01-29T04:20:23","modified_gmt":"2023-01-29T04:20:23","slug":"social-audio-influencers","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/influencer-marketing\/social-audio-influencers\/","title":{"rendered":"Social Audio Influencers: Who’s Paving The Way For Social Audio"},"content":{"rendered":"
These top social audio influencers deliver industry thought leadership and insightful commentary on social audio apps like Clubhouse, Twitter Spaces, Spotify Live, and more. If you want to stay up to date on all of the innovations in the social audio space, start paying attention to this group.<\/strong> <\/p>\n\n\n\n Social audio is a new way to create community, connect with others, and share thought leadership. Clubhouse had the first mover\u2019s advantage, but several others are in the marketplace today. Industry analyst Jeremiah Owyang recently reported that there were 33 social audio apps last year.<\/p>\n\n\n\n The role of influencer marketing within the social audio category is still being defined. There are a few notable examples, like Alex Kantrowitz\u2019s use of Clubhouse to build an audience for his Substack newsletter or Casey Newton\u2019s use of Twitter Spaces to promote his membership program. But for the most part, influencer marketing in social audio is still in its infancy.<\/p>\n\n\n\n As with any new platform, there is a rush by users to build their communities and gain influence before social audio becomes mainstream. In more simple terms, people are trying to become social audio influencers.<\/p>\n\n\n\n From a brand perspective, it’s important to ask these questions before jumping head-first into social audio: <\/p>\n\n\n\n These are all questions that many people are asking today. The space is so new that there are no right or wrong answers. It boils down to priority, strategy, and patience.<\/p>\n\n\n\n When identifying social audio influencers, it’s more important to understand whether these individuals have influence in other channels. This approach will help you to understand better how your content strategy can be supported by these individuals cross-platform.<\/p>\n\n\n\n This is where I would start. I would also consider these four variables that will help identify influence:<\/p>\n\n\n\n These factors should help you narrow down which social audio influencers you may want to collaborate with for a campaign. <\/p>\n\n\n\n What’s interesting about these social audio influencers is that some aren’t necessarily influential within the Clubhouse app. Rather, they’re using other channels of influence to talk about their experiences and inform the general market about the innovation in the social audio space.<\/p>\n\n\n\n
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