{"id":2478,"date":"2021-01-19T23:37:49","date_gmt":"2021-01-19T23:37:49","guid":{"rendered":"https:\/\/www.britopian.com\/?p=2478"},"modified":"2023-01-27T08:25:56","modified_gmt":"2023-01-27T08:25:56","slug":"iot-influencers","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/influencer-marketing\/iot-influencers\/","title":{"rendered":"IoT Influencers: Who&#8217;s Leading in &#8220;Internet of Things&#8221; in 2023?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>IoT influencers bring thought leadership, commentary, and mainstream visibility into IoT and what it brings to business and consumers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-iot-influencers-of-2023\">The IoT Influencers of 2023<\/h4>\n\n\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f7f7\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f7f7f7\">\n<ul>\n<li><a href=\"https:\/\/twitter.com\/holgermu\">Holger M\u00fcller<\/a>, Analyst<\/li>\n\n\n\n<li><a href=\"https:\/\/twitter.com\/IainLJBrown\">Iain Brown<\/a>, Data Scientist<\/li>\n\n\n\n<li><a href=\"https:\/\/twitter.com\/jeffkagan\">Jeff Kagan<\/a>, Analyst<\/li>\n\n\n\n<li><a href=\"https:\/\/twitter.com\/sbisson\">Simon Bisson<\/a>, Journalist<\/li>\n\n\n\n<li><a href=\"https:\/\/twitter.com\/JGrobicki\">Janusz Grobicki<\/a>, Economist<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f7f7f7\">\n<ul>\n<li><a href=\"https:\/\/twitter.com\/ShellyKramer\">Shelly Kramer<\/a>, Analyst<\/li>\n\n\n\n<li><a href=\"https:\/\/twitter.com\/Ronald_vanLoon\">Ronald van Loon<\/a>, Technologist<\/li>\n\n\n\n<li><a href=\"https:\/\/twitter.com\/PatrickMoorhead\">Patrick Moorhead<\/a>, Analyst<\/li>\n\n\n\n<li><a href=\"https:\/\/twitter.com\/mchui\">Michael Chui<\/a>, Analyst<\/li>\n\n\n\n<li><a href=\"https:\/\/twitter.com\/RobTiffany\">Rob Tiffany<\/a>, Technologist<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>The Internet of Things (IoT) is an expanding network of connected devices that exchange data and share information. Essentially, it is the web of physical objects embedded with software, sensors, and other technologies to enable them to connect and transmit data over a network without requiring manual intervention. This allows machines to communicate with each other, making it possible for automation processes to be triggered or controlled remotely. It also means that real-time data can be collected and analyzed from various devices to generate valuable insights.<\/p>\n\n\n\n<p>IoT has become instrumental in operations, energy management, healthcare delivery, manufacturing, transport infrastructure systems, and many others.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2021\/01\/what-is-iot.png\" alt=\"What is IoT diagram\" class=\"wp-image-8600\" srcset=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2021\/01\/what-is-iot.png 1280w, https:\/\/www.britopian.com\/wp-content\/uploads\/2021\/01\/what-is-iot-300x169.png 300w, https:\/\/www.britopian.com\/wp-content\/uploads\/2021\/01\/what-is-iot-1024x576.png 1024w, https:\/\/www.britopian.com\/wp-content\/uploads\/2021\/01\/what-is-iot-768x432.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p>IoT offers businesses opportunities to increase efficiency and profitability previously unheard of. Businesses can access real-time data and automate specific processes by connecting devices, sensors, and other &#8220;things&#8221; to the internet. This allows businesses to save money by reducing labor costs and improving customer experience through faster and more reliable services. Additionally, IoT can help companies identify problems before they occur, allowing for advanced preventative maintenance solutions, thus avoiding unexpected downtimes and keeping costs low.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How were these IoT influencers ranked?<\/h4>\n\n\n\n<p>Considering the 1:9:90 <a href=\"https:\/\/www.britopian.com\/influencer-marketing\/influencer-model\/\">influencer model<\/a>, journalists and reporters aren&#8217;t the only influential ones. Today and with the rise of social media and other platforms, anybody with a point of view and an audience can be influential.<\/p>\n\n\n\n<p>The standard for measure of influence is broken down by an algorithm consisting of reach, relevance, resonance, and reference. Reach is calculated by how large of a community they have. Relevance is how often they&#8217;re talking about IoT. Resonance is how their audience engages with IoT content. And reference looks at whether orther IoT influencers mention them in some way.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-top-2022-iot-influencers\"><strong>Top 2022 IoT Influencers<\/strong><\/h4>\n\n\n\n<p>For reference, I added the below IoT influencers to this <a href=\"https:\/\/twitter.com\/i\/lists\/1351629911098761217\">Twitter list<\/a> which should make it easy for you to understand the context of how they are talking about IoT and other technology topics.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2021\/01\/IoT-Influencers.jpg\" alt=\"Top IoT Influencers of 2022\" class=\"wp-image-2480\" srcset=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2021\/01\/IoT-Influencers.jpg 1920w, https:\/\/www.britopian.com\/wp-content\/uploads\/2021\/01\/IoT-Influencers-300x300.jpg 300w, https:\/\/www.britopian.com\/wp-content\/uploads\/2021\/01\/IoT-Influencers-1024x1024.jpg 1024w, https:\/\/www.britopian.com\/wp-content\/uploads\/2021\/01\/IoT-Influencers-150x150.jpg 150w, https:\/\/www.britopian.com\/wp-content\/uploads\/2021\/01\/IoT-Influencers-768x768.jpg 768w, https:\/\/www.britopian.com\/wp-content\/uploads\/2021\/01\/IoT-Influencers-1536x1536.jpg 1536w, https:\/\/www.britopian.com\/wp-content\/uploads\/2021\/01\/IoT-Influencers-270x270.jpg 270w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n<p>Using the same methodology above, we created additional <a href=\"https:\/\/www.britopian.com\/tag\/influencer-list\/\">technology influencer lists<\/a> below. <strong>Don&#8217;t forget:<\/strong> Use these lists as a starting point. <\/p>\n\n\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f7f7\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul>\n<li><a href=\"https:\/\/www.britopian.com\/influencer-marketing\/ai-influencers\/\">AI Influencers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.britopian.com\/influencer-marketing\/machine-learning-influencers\/\">Machine Learning Influencers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.britopian.com\/influencer-marketing\/blockchain-influencers\/\">Blockchain Influencers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.britopian.com\/influencer-marketing\/data-science-influencers\/\">Data Science Influencers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.britopian.com\/influencer-marketing\/iot-influencers\/\">IoT Influencers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.britopian.com\/influencer-marketing\/5g-influencers\/\">5G Influencers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.britopian.com\/data\/digital-transformation-influencers-2023\/\">Digital Transformation Influencers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.britopian.com\/influencer-marketing\/top-cybersecurity-influencers\/\">Cybersecurity Influencers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.britopian.com\/influencer-marketing\/cloud-computing-influencers\/\">Cloud Computing Influencers<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul>\n<li><a href=\"https:\/\/www.britopian.com\/influencer-marketing\/data-security-influencers\/\">Data Security Influencers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.britopian.com\/influencer-marketing\/devops-influencers\/\">DevOps Influencers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.britopian.com\/influencer-marketing\/secops-influencers\/\">SecOps Influencers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.britopian.com\/influencer-marketing\/aiops-influencers\/\">AIOps Influencers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.britopian.com\/influencer-marketing\/hrtech-influencers\/\">HR Tech Influencers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.britopian.com\/influencer-marketing\/clubhouse-influencers\/\">Clubhouse Influencers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.britopian.com\/influencer-marketing\/social-audio-journalists\/\">Social Audio Journalists<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.britopian.com\/influencer-marketing\/social-audio-influencers\/\">Social Audio Influencers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.britopian.com\/influencer-marketing\/b2b-tech-influencers\/\">B2B Tech Influencers<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.linkedin.com\/newsletters\/6986815013789335552\/?displayConfirmation=true\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"200\" src=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/11\/data-drop-newsletter-1.png\" alt=\"\" class=\"wp-image-7858\" srcset=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/11\/data-drop-newsletter-1.png 1280w, https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/11\/data-drop-newsletter-1-300x47.png 300w, https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/11\/data-drop-newsletter-1-1024x160.png 1024w, https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/11\/data-drop-newsletter-1-768x120.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p><strong>Related Content<\/strong><\/p>\n\n\n\n<ul class=\"has-background\" style=\"background-color:#f7f7f7\">\n<li><a href=\"https:\/\/www.britopian.com\/influencer-marketing\/influencer-marketing-trends\/\">Influencer marketing trends<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.britopian.com\/influencer-marketing\/stats-case-studies\/\">Influencer marketing case studies<\/a><\/li>\n\n\n\n<li><a 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The IoT Influencers of 2023 The Internet of Things (IoT) is an expanding network of connected devices that exchange data and share information. Essentially, it is the web of physical objects embedded with software, sensors, and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[3],"tags":[68,67],"featured_image_src":"https:\/\/www.britopian.com\/wp-content\/uploads\/2021\/04\/brito-influencer-marketing.jpg","author_info":{"display_name":"Michael Brito","author_link":"https:\/\/www.britopian.com\/author\/michael-brito\/"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IoT Influencers: Who&#039;s Leading in &quot;Internet of Things&quot; in 2023?<\/title>\n<meta name=\"description\" content=\"Who are the top IoT influencers driving the &quot;Internet of Things&quot; industry forward in 2023? Learn more about this group of thought leaders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.britopian.com\/influencer-marketing\/iot-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IoT Influencers: Who&#039;s Leading in &quot;Internet of Things&quot; in 2023?\" \/>\n<meta property=\"og:description\" content=\"Who are the top IoT influencers driving the &quot;Internet of Things&quot; industry forward in 2023? 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