{"id":2050,"date":"2020-08-24T04:55:37","date_gmt":"2020-08-24T04:55:37","guid":{"rendered":"https:\/\/www.britopian.com\/?p=2050"},"modified":"2023-11-21T06:16:44","modified_gmt":"2023-11-21T06:16:44","slug":"content-analysis","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/social-data-analytics\/content-analysis\/","title":{"rendered":"Content Analysis in Marketing Research: Decode Meaning From Data"},"content":{"rendered":"
Content analysis in marketing research: Big data? No problem! Actionable insights? Absolutely. Consumer behavior? Done. Content analysis in marketing research is crucial for understanding and predicting consumer behavior, identifying trends, and developing a strategy that delivers business outcomes.<\/p>\n\n\n\n
Content analysis is not a fad. It’s not a buzzword or a trend. Instead, it’s the foundation of digital marketing and can be used to decode meaning from data. With the explosion of user-generated content across social media, apps, podcasts, and even generative AI for marketing<\/a>, making sense of large volumes of data is becoming increasingly important.<\/p>\n\n\n\n This is why content analysis in marketing research should not be overlooked.<\/p>\n\n\n