{"id":2010,"date":"2020-03-24T02:11:37","date_gmt":"2020-03-24T02:11:37","guid":{"rendered":"https:\/\/www.britopian.com\/?p=2010"},"modified":"2022-11-25T14:10:54","modified_gmt":"2022-11-25T14:10:54","slug":"ebook","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/influencer-marketing\/ebook\/","title":{"rendered":"Influencer Marketing eBook: How to Grow Your B2B Program"},"content":{"rendered":"
This influencer marketing eBook is a blueprint to help marketers learn about influencer marketing and its importance for your brand. While there are some similarities with B2C influencer marketing<\/a>, the approach, measurement, and activation are very different. This eBook is filled with actionable tips and considerations that will guide you in building a successful program.<\/p>\n From researching, planning, measuring, and activating influencers across all media channels to understanding the analytics of what defines actual influence.<\/p>\n This eBook is meant for those who work for a B2B or technology company and want to understand how to activate influencers<\/a> across all media channels. It’s a step-by-step process based on real-world experience that helps you with every step.<\/p>\n The influencer marketing eBook is broken down into six sections:<\/p>\n Without going into too much detail, there are three ways to think about influencer marketing. This influencer eBook breaks it down in a couple of different ways.<\/p>\n The first is research.<\/strong> You can\u2019t just go and start randomly picking influencers. You need to understand the topic, the audience, and what kind of message will resonate. This is why researching influencers<\/a> is critical to understanding who is driving the conversation and how influential they are.<\/p>\n The second portion is about influencer engagement.<\/strong> This means targeting influencers with creative content and strategic paid social. Many sophisticated tech brands are replacing organic social with this approach because of higher engagement. Whatever you decide to do, it’s a best practice to go through an exercise of influencer mapping<\/a> so you can see how the target influencers are connected.<\/p>\n This influencer marketing ebook was created based on real-world experience with launching and managing programs with some of the world’s largest B2B and technology brands. A recent report<\/a> shows that 86% of B2B marketers work with influencers. And with the right program in place, you can use influencers to drive brand awareness, shift brand perception, engage new audiences, generate leads, and even close deals.<\/p>\n All that said, so you must include influencers in your digital marketing strategy<\/a>. It’s table stakes.<\/p>\n I hope you enjoy this influencer marketing eBook.<\/p>\nInfluencer Marketing eBook: A Quick Summary<\/strong><\/h3>\n
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\nAn influencer measurement philosophy that delivers real business value.<\/li>\n<\/ul>\nInfluencer eBook: Final Thoughts<\/strong><\/h3>\n