{"id":1955,"date":"2020-07-06T17:10:45","date_gmt":"2020-07-06T17:10:45","guid":{"rendered":"https:\/\/britopian.com\/?p=1955"},"modified":"2023-10-01T06:04:03","modified_gmt":"2023-10-01T06:04:03","slug":"audience-segmentation-tools","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/social-data-analytics\/audience-segmentation-tools\/","title":{"rendered":"Audience Segmentation: A Comprehensive Guide to Hitting the Right Targets"},"content":{"rendered":"
Not all audiences are created equal. Learn how to segment your audiences and create laser-focused marketing programs that breakthrough and drive action.<\/p>\n\n\n\n
Why this matters:<\/strong><\/p>\n\n\n\n Segmenting your audience is critical to crafting the most personalized brand messages on the planet. Doing so can lead to engagement, revenue, and an increase in brand equity.<\/p>\n\n\n\n By the numbers:<\/strong><\/p>\n\n\n\n Have you ever received an email that felt like it was written just for you or an ad that seemed to know exactly what you were looking for? Chances are, you’ve experienced the power of audience segmentation at work. As a marketer, harnessing this power can significantly improve your marketing strategy and create a personalized customer experience. You should try it sometime. <\/p>\n\n\n\n Audience segmentation divides your potential customers into smaller, more manageable groups based on shared characteristics, enabling you to create a tailored marketing strategy targeted toward each segment. This approach helps you maximize the effectiveness of your marketing and drive growth for your business.<\/p>\n\n\n\n Consider an audience analysis<\/a> example involving IT decision-makers. While a complete breakdown of the process won’t be provided, one of the outcomes of such an analysis is segmentation. It’s noteworthy that in B2B and technology sectors, individuals with similar job titles can exhibit stark differences.<\/p>\n\n\n\n Despite being IT decision-makers, these audiences serve distinct roles within a company. Data is gathered through self-identifiable factors, such as how they describe their position and work in their bios.<\/p>\n\n\n\n Initiating a campaign aimed at all IT decision-makers might not be the most effective approach. Each segment differs significantly, transcending job titles or functions and encompassing their interests, affinities, and overall behavior in the buyer journey<\/a>.<\/p>\n\n\n\n Once you can pull the insights for each audience, you can plot each segment in the below audience matrix. The left column represents each of the audience segments, and the top row is various attributes and data points.<\/p>\n\n\n\n\n
What is Audience Segmentation?<\/h3>\n\n\n\n
Audience Segmentation<\/strong> Example<\/h3>\n\n\n\n