{"id":1670,"date":"2020-06-02T01:02:15","date_gmt":"2020-06-02T01:02:15","guid":{"rendered":"https:\/\/britopian.com\/?p=1670"},"modified":"2022-10-21T06:19:09","modified_gmt":"2022-10-21T06:19:09","slug":"end-of-marketing-book-review","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/","title":{"rendered":"Video: The End of Marketing Book Review"},"content":{"rendered":"<div id=\"bsf_rt_marker\">\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/cQT2B27qJDc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p>In the following video, I give a quick, 5-minute book review of <a href=\"https:\/\/www.amazon.com\/End-Marketing-Humanizing-Brand-Social\/dp\/0749497572\">The End of Marketing<\/a>: Humanizing Your Brand in the Age of Social Media and AI, written by <a href=\"https:\/\/twitter.com\/carlosgil83\">Carlos Gil<\/a>. I give the book 5 out of 5 stars and highly recommend reading it. Please enjoy the videos below and subscribe to my <a href=\"https:\/\/www.youtube.com\/playlist?list=PLMYkEKkfatbZGcmyzl-cRvEgPZpk2VTSr\">Youtube channel<\/a> to be notified when new videos are added.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-end-of-marketing-book-review\"><strong>The End of Marketing Book Review<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-end-of-marketing-humanizing-your-brand-in-the-age-of-social-media-and-ai-by-carlos-gil\">The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil<\/h4>\n\n\n\n<p>Carlos is a personal friend of mine. I know his family. He knows my family. And what I admire about Carlos is his passion. And if you know Carlos, you know exactly what I mean.<\/p>\n\n\n\n<p>Carlos does a really good job contextualizing marketing in a way that makes it relevant to most audiences and equates it to things that he cares about, like professional wrestling.<\/p>\n\n\n\n<p>In chapter 3, he talks about brands being likable but also being savage, like Randy. He was talking about Randy &#8220;the Macho Man&#8221; Savage. I was also a hulk-a-maniac and WWF\/NWA and AWA fan of the early \u201980s, so I can appreciate his analogies.<\/p>\n\n\n\n<p>His book goes pretty deep into everything from audiences to specific social platforms, organic reach, paid reach, influencer marketing, employee advocacy, and so much more.<\/p>\n\n\n\n<p>There was one portion of the book that really spoke to me, and on the surface, it\u2019s very intuitive. But surprisingly, and still today, many companies don\u2019t follow these five basic principles.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-background\" style=\"background-color:#f8f8f8\"><strong>Be real.<\/strong> Seems straightforward, right? Well, it is, and it isn\u2019t. Being real means taking risks and taking a stand for what you believe in. Not being afraid to align your narrative to a larger cultural or societal issue. The problem is that many companies don\u2019t know what it means to be real. Mainly because they don\u2019t know yet what they stand for.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-background\" style=\"background-color:#f8f8f8\"><strong>Be relevant.<\/strong> Reading this chapter&nbsp;reminded me of Super Bowl XLVII (47) with the Baltimore Ravens and the 49ers. To refresh your memory, the 49ers were down 18 points at halftime. The power went out for like 30 minutes, and then the infamous Oreo tweet happened. I missed it because I was like 5 IPAs in and not in the best mood. Nonetheless, while the Oreo tweet was a success, every brand has tried to do the same and hijack cultural events to reach a large audience. The issue is .. they aren\u2019t doing a really good job because they aren\u2019t being true to their real audience.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-background\" style=\"background-color:#f8f8f8\"><strong>Don\u2019t sell.<\/strong> I don\u2019t necessarily agree with Carlos on this point, and maybe it&#8217;s just a matter of semantics. But I understand what Carlos means by &#8220;not selling,&#8221; and he gives a great example of how DJ Khaled weaves Ciroc Vodka into his daily storytelling, which is good practice for companies.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-background\" style=\"background-color:#f8f8f8\"><strong><strong>Celebrate success<\/strong>.<\/strong> Carlos is talking about <a href=\"https:\/\/www.britopian.com\/influencer-marketing\/understanding-social-intelligence-and-audience-intelligence\/\">social intelligence<\/a> and building brand advocacy with your customers in this context. So, in essence, when they buy your product and talk about it online, or write a review on Amazon.com, or if you are B2B company and there\u2019s a review on G2, Carlos is saying that brands need to acknowledge it, and celebrate it.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-background\" style=\"background-color:#f8f8f8\"><strong>Win more.<\/strong> And winning can mean a lot of different things to different people. For me, it\u2019s destroying the competition by any means necessary. Better content, better stories. Better <a href=\"https:\/\/www.britopian.com\/influencer-marketing\/brand-influencer-programs\/\">brand influencer programs<\/a> and social customer service. When you are better than your competitors, you sell more products. And when that happens, you do win. The only caveat is that you have to have a good product too.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>What I love about this book is that it applies to marketing managers, entrepreneurs, small business owners, and even college students.<\/p>\n\n\n\n<p>You can essentially read and study this book and know just about everything you need to know to be successful using social media, not just for the company you work for, but it also applies to building your own brand.<\/p>\n\n\n\n<p>I\u2019ve decided to make this book mandatory reading for my class at San Jost State next semester. Also, here&#8217;s the <a href=\"https:\/\/www.britopian.com\/influencer-marketing\/age-of-influence-book-review\/\">Age of Influence Book Review<\/a> if you&#8217;re interested.<\/p>\n\n\n\n<p>I hope you enjoyed the End of Marketing Book Review.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In the following video, I give a quick, 5-minute book review of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, written by Carlos Gil. I give the book 5 out of 5 stars and highly recommend reading it. Please enjoy the videos below and subscribe to my Youtube [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[3,83],"tags":[38,39,64],"featured_image_src":"https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/06\/end-of-marketing-book-review-carlos-gil.jpg","author_info":{"display_name":"Michael Brito","author_link":"https:\/\/www.britopian.com\/author\/michael-brito\/"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video: The End of Marketing Book Review | Carlos Gil<\/title>\n<meta name=\"description\" content=\"This video focused on the End of Marketing Book Review, where Carlos Gil talks about humanizing your brand in the age of social media and AI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video: The End of Marketing Book Review\" \/>\n<meta property=\"og:description\" content=\"This video focused on the End of Marketing Book Review, where Carlos Gil talks about humanizing your brand in the age of social media and AI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/\" \/>\n<meta property=\"og:site_name\" content=\"Michael Brito\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-02T01:02:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-21T06:19:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/06\/end-of-marketing-book-review-carlos-gil.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Brito\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Brito\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/\"},\"author\":{\"name\":\"Michael Brito\",\"@id\":\"https:\/\/www.britopian.com\/#\/schema\/person\/b4195f19ee522e8845cf3f84f900aad0\"},\"headline\":\"Video: The End of Marketing Book Review\",\"datePublished\":\"2020-06-02T01:02:15+00:00\",\"dateModified\":\"2022-10-21T06:19:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/\"},\"wordCount\":717,\"publisher\":{\"@id\":\"https:\/\/www.britopian.com\/#\/schema\/person\/b4195f19ee522e8845cf3f84f900aad0\"},\"image\":{\"@id\":\"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/06\/end-of-marketing-book-review-carlos-gil.jpg\",\"keywords\":[\"Book Review\",\"Carlos Gil\",\"Video\"],\"articleSection\":[\"Influencer Marketing\",\"Videos\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.britopian.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/\",\"url\":\"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/\",\"name\":\"Video: The End of Marketing Book Review | Carlos Gil\",\"isPartOf\":{\"@id\":\"https:\/\/www.britopian.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/06\/end-of-marketing-book-review-carlos-gil.jpg\",\"datePublished\":\"2020-06-02T01:02:15+00:00\",\"dateModified\":\"2022-10-21T06:19:09+00:00\",\"description\":\"This video focused on the End of Marketing Book Review, where Carlos Gil talks about humanizing your brand in the age of social media and AI.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/#primaryimage\",\"url\":\"https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/06\/end-of-marketing-book-review-carlos-gil.jpg\",\"contentUrl\":\"https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/06\/end-of-marketing-book-review-carlos-gil.jpg\",\"width\":1280,\"height\":720,\"caption\":\"An image of the end of marketing book review\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.britopian.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Video: The End of Marketing Book Review\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.britopian.com\/#website\",\"url\":\"https:\/\/www.britopian.com\/\",\"name\":\"Michael Brito\",\"description\":\"Digital Marketing &amp; Analytics\",\"publisher\":{\"@id\":\"https:\/\/www.britopian.com\/#\/schema\/person\/b4195f19ee522e8845cf3f84f900aad0\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.britopian.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.britopian.com\/#\/schema\/person\/b4195f19ee522e8845cf3f84f900aad0\",\"name\":\"Michael Brito\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.britopian.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/10\/michael-brito-britopian.jpg\",\"contentUrl\":\"https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/10\/michael-brito-britopian.jpg\",\"width\":1080,\"height\":1080,\"caption\":\"Michael Brito\"},\"logo\":{\"@id\":\"https:\/\/www.britopian.com\/#\/schema\/person\/image\/\"},\"description\":\"Michael Brito is a Digital OG. He\u2019s been building brands online since Al Gore invented the Internet. You can connect with him on LinkedIn or Twitter.\",\"sameAs\":[\"https:\/\/www.britopian.com\/michael-brito\/\"]}]}<\/script>\n<meta property=\"og:video\" content=\"https:\/\/www.youtube.com\/embed\/cQT2B27qJDc\" \/>\n<meta property=\"og:video:type\" content=\"text\/html\" \/>\n<meta property=\"og:video:duration\" content=\"312\" \/>\n<meta property=\"og:video:width\" content=\"480\" \/>\n<meta property=\"og:video:height\" content=\"270\" \/>\n<meta property=\"ya:ovs:adult\" content=\"false\" \/>\n<meta property=\"ya:ovs:upload_date\" content=\"2020-06-02T01:02:15+00:00\" \/>\n<meta property=\"ya:ovs:allow_embed\" content=\"true\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Video: The End of Marketing Book Review | Carlos Gil","description":"This video focused on the End of Marketing Book Review, where Carlos Gil talks about humanizing your brand in the age of social media and AI.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/","og_locale":"en_US","og_type":"article","og_title":"Video: The End of Marketing Book Review","og_description":"This video focused on the End of Marketing Book Review, where Carlos Gil talks about humanizing your brand in the age of social media and AI.","og_url":"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/","og_site_name":"Michael Brito","article_published_time":"2020-06-02T01:02:15+00:00","article_modified_time":"2022-10-21T06:19:09+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/06\/end-of-marketing-book-review-carlos-gil.jpg","type":"image\/jpeg"}],"author":"Michael Brito","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michael Brito","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/#article","isPartOf":{"@id":"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/"},"author":{"name":"Michael Brito","@id":"https:\/\/www.britopian.com\/#\/schema\/person\/b4195f19ee522e8845cf3f84f900aad0"},"headline":"Video: The End of Marketing Book Review","datePublished":"2020-06-02T01:02:15+00:00","dateModified":"2022-10-21T06:19:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/"},"wordCount":717,"publisher":{"@id":"https:\/\/www.britopian.com\/#\/schema\/person\/b4195f19ee522e8845cf3f84f900aad0"},"image":{"@id":"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/#primaryimage"},"thumbnailUrl":"https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/06\/end-of-marketing-book-review-carlos-gil.jpg","keywords":["Book Review","Carlos Gil","Video"],"articleSection":["Influencer Marketing","Videos"],"inLanguage":"en-US","copyrightYear":"2020","copyrightHolder":{"@id":"https:\/\/www.britopian.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/","url":"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/","name":"Video: The End of Marketing Book Review | Carlos Gil","isPartOf":{"@id":"https:\/\/www.britopian.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/#primaryimage"},"image":{"@id":"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/#primaryimage"},"thumbnailUrl":"https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/06\/end-of-marketing-book-review-carlos-gil.jpg","datePublished":"2020-06-02T01:02:15+00:00","dateModified":"2022-10-21T06:19:09+00:00","description":"This video focused on the End of Marketing Book Review, where Carlos Gil talks about humanizing your brand in the age of social media and AI.","breadcrumb":{"@id":"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/#primaryimage","url":"https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/06\/end-of-marketing-book-review-carlos-gil.jpg","contentUrl":"https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/06\/end-of-marketing-book-review-carlos-gil.jpg","width":1280,"height":720,"caption":"An image of the end of marketing book review"},{"@type":"BreadcrumbList","@id":"https:\/\/www.britopian.com\/influencer-marketing\/end-of-marketing-book-review\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.britopian.com\/"},{"@type":"ListItem","position":2,"name":"Video: The End of Marketing Book Review"}]},{"@type":"WebSite","@id":"https:\/\/www.britopian.com\/#website","url":"https:\/\/www.britopian.com\/","name":"Michael Brito","description":"Digital Marketing &amp; Analytics","publisher":{"@id":"https:\/\/www.britopian.com\/#\/schema\/person\/b4195f19ee522e8845cf3f84f900aad0"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.britopian.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.britopian.com\/#\/schema\/person\/b4195f19ee522e8845cf3f84f900aad0","name":"Michael Brito","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.britopian.com\/#\/schema\/person\/image\/","url":"https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/10\/michael-brito-britopian.jpg","contentUrl":"https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/10\/michael-brito-britopian.jpg","width":1080,"height":1080,"caption":"Michael Brito"},"logo":{"@id":"https:\/\/www.britopian.com\/#\/schema\/person\/image\/"},"description":"Michael Brito is a Digital OG. He\u2019s been building brands online since Al Gore invented the Internet. You can connect with him on LinkedIn or Twitter.","sameAs":["https:\/\/www.britopian.com\/michael-brito\/"]}]},"og_video":"https:\/\/www.youtube.com\/embed\/cQT2B27qJDc","og_video_type":"text\/html","og_video_duration":"312","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2020-06-02T01:02:15+00:00","ya_ovs_allow_embed":"true"},"taxonomy_info":{"category":[{"value":3,"label":"Influencer Marketing"},{"value":83,"label":"Videos"}],"post_tag":[{"value":38,"label":"Book Review"},{"value":39,"label":"Carlos Gil"},{"value":64,"label":"Video"}]},"featured_image_src_large":["https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/06\/end-of-marketing-book-review-carlos-gil-1024x576.jpg",640,360,true],"comment_info":0,"category_info":[{"term_id":3,"name":"Influencer Marketing","slug":"influencer-marketing","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"Influencer marketing for consumer and B2B brands is now an integral piece of a digital marketing program. Leveraging 3rd party voices to influence consumer purchase is key to building and maintaining brand relevance. Don't just do this because your competitors are doing it. It's the right thing to do. Learn how below.","parent":0,"count":54,"filter":"raw","cat_ID":3,"category_count":54,"category_description":"Influencer marketing for consumer and B2B brands is now an integral piece of a digital marketing program. Leveraging 3rd party voices to influence consumer purchase is key to building and maintaining brand relevance. Don't just do this because your competitors are doing it. It's the right thing to do. Learn how below.","cat_name":"Influencer Marketing","category_nicename":"influencer-marketing","category_parent":0},{"term_id":83,"name":"Videos","slug":"video","term_group":0,"term_taxonomy_id":83,"taxonomy":"category","description":"The following videos provide more context on data, analytics &amp; measurement, content marketing, and influencer marketing. Most are less than 10 minutes long, so what are you waiting for? Watch below or subscribe to my <a href=\"https:\/\/www.youtube.com\/michaelbrito\">YouTube channel<\/a>.","parent":0,"count":19,"filter":"raw","cat_ID":83,"category_count":19,"category_description":"The following videos provide more context on data, analytics &amp; measurement, content marketing, and influencer marketing. Most are less than 10 minutes long, so what are you waiting for? Watch below or subscribe to my <a href=\"https:\/\/www.youtube.com\/michaelbrito\">YouTube channel<\/a>.","cat_name":"Videos","category_nicename":"video","category_parent":0}],"tag_info":[{"term_id":38,"name":"Book Review","slug":"book-review","term_group":0,"term_taxonomy_id":38,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":39,"name":"Carlos Gil","slug":"carlos-gil","term_group":0,"term_taxonomy_id":39,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":64,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":64,"taxonomy":"post_tag","description":"","parent":0,"count":20,"filter":"raw"}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/06\/end-of-marketing-book-review-carlos-gil.jpg","_links":{"self":[{"href":"https:\/\/www.britopian.com\/wp-json\/wp\/v2\/posts\/1670"}],"collection":[{"href":"https:\/\/www.britopian.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britopian.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britopian.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britopian.com\/wp-json\/wp\/v2\/comments?post=1670"}],"version-history":[{"count":5,"href":"https:\/\/www.britopian.com\/wp-json\/wp\/v2\/posts\/1670\/revisions"}],"predecessor-version":[{"id":7174,"href":"https:\/\/www.britopian.com\/wp-json\/wp\/v2\/posts\/1670\/revisions\/7174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.britopian.com\/wp-json\/wp\/v2\/media\/7170"}],"wp:attachment":[{"href":"https:\/\/www.britopian.com\/wp-json\/wp\/v2\/media?parent=1670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britopian.com\/wp-json\/wp\/v2\/categories?post=1670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britopian.com\/wp-json\/wp\/v2\/tags?post=1670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}