{"id":1658,"date":"2020-05-26T06:48:05","date_gmt":"2020-05-26T06:48:05","guid":{"rendered":"https:\/\/britopian.com\/?p=1658"},"modified":"2023-11-13T08:10:24","modified_gmt":"2023-11-13T08:10:24","slug":"b2b-tech-influencers","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/influencer-marketing\/b2b-tech-influencers\/","title":{"rendered":"Top Tech Influencers: 5 Critical Things You Need To Know"},"content":{"rendered":"
Tech influencers are interesting individuals. I know the B2B tech space exceptionally well. I was an early adopter of social media, grew up in Silicon Valley, and have been here ever since. I know many B2B tech influencers and have partnered with them on dozens of influencer activations.<\/p>\n\n\n\n
I have also learned a few things along the way. Early on, I struck out a few times, working with influencers who did not have the impact I thought they did. I have also hit many home runs, working with some of the top tech influencers in the world. Based on these experiences, I’ve listed the five most important things you need to consider before partnering with B2B tech influencers and working with them.<\/p>\n\n\n\n
I also want to give you some essential advice because I don’t think anyone else will .. at least not publicly. I only say that because I spent several hours researching to ensure I wasn’t unknowingly stealing anyone else’s ideas, or recycling thought leadership. We do live in a sensitive world.<\/p>\n\n\n\n
Real influence can’t be bought. And yes, this happens in tech. It’s not difficult to identify which influencers are trying to manipulate the size of their audience, engagement, and reach. But this post isn’t about that. It’s about helping you maximize your investments in B2B influencer marketing<\/a>. And if you still haven’t launched an influencer program, there’s no better time than now. Despite the economy, there continues to be massive growth in this space, and there are no signs of this slowing down. U.S. companies will increase<\/a> their spending on influencer marketing to $5B by 2023.<\/p>\n\n\n