{"id":1645,"date":"2020-05-18T15:12:48","date_gmt":"2020-05-18T15:12:48","guid":{"rendered":"https:\/\/britopian.com\/?p=1645"},"modified":"2023-11-13T06:49:55","modified_gmt":"2023-11-13T06:49:55","slug":"media-intelligence","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/social-data-analytics\/media-intelligence\/","title":{"rendered":"Why Multi-Channel PR Intelligence Crushes all Other Measurement"},"content":{"rendered":"
There are many reasons why multi-channel PR intelligence crushes all PR analytics<\/a>, especially metrics like share of voice. It requires targeted and specific segmentation of all media channels and an in-depth look at how the media covers your business. It takes time and effort, but the results are worth it.<\/p>\n\n\n\n Ok, back today talking about multi-channel media intelligence \u2014 not to be confused with general PR metrics, typically just counting media mentions.<\/p>\n\n\n\n PR intelligence is about dissecting the entire media ecosystem and all its parts to uncover actionable and defendable insights that you can use to make decisions. Audience research<\/a> in the form of media will help you understand the following:<\/p>\n\n\n\n These are just a few things you can learn from PR intelligence. There are hundreds of other insights and many ways to slice and dice your data. For example, most PR measurement dashboards look solely at impressions and hits.<\/p>\n\n\n\n So let’s take a look.<\/p>\n\n\n\n So I call this a multi-channel PR intelligence matrix, broken down like this.<\/p>\n\n\nWhat is PR intelligence?<\/strong><\/h3>\n\n\n\n
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