{"id":1576,"date":"2020-02-17T21:18:17","date_gmt":"2020-02-17T21:18:17","guid":{"rendered":"https:\/\/britopian.com\/?p=1576"},"modified":"2024-01-02T00:56:32","modified_gmt":"2024-01-02T00:56:32","slug":"audience-relevance","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/influencer-marketing\/audience-relevance\/","title":{"rendered":"What is Audience Relevance & Why Should Brands Know This?"},"content":{"rendered":"
One definition of an audience is a “group of admirers or devotees.” Relevance is the state of relating to being closely connected. From a brand perspective, audience relevance is how the brand relates to people\u2014customers, prospects, the media, influencers, and the general public.<\/p>\n\n\n\n
To be relevant to an audience, brands must speak the same language. Use the exact words they use. Share a similar tone of voice. And above all, they share the same values. <\/p>\n\n\n\n
Making a topic relevant<\/a> to an audience involves understanding their interests, values, and pain points and tailoring the content to resonate with those specific needs and preferences. This process goes beyond merely presenting information; it requires a deep dive into the audience’s psyche to grasp what truly matters to them. One can craft messages that inform, engage, and inspire by conducting thorough research, analyzing feedback, and staying updated with current trends. <\/p>\n\n\n\n Furthermore, relevance is achieved when there’s a genuine connection between the content and the audience, ensuring the information is accessible and meaningful. This connection fosters trust and credibility, making the audience more receptive and likely to take action. In essence, relevance is the bridge that transforms generic content into impactful communication, leading to stronger relationships and more meaningful interactions.<\/p>\n\n\n\n Relevance is crucial for effective marketing and branding. Brands that truly understand their audience and speak directly to their interests and values are likelier to build strong emotional connections. This leads to increased brand<\/a> loyalty and advocacy.<\/p>\n\n\n\n When content aligns perfectly with audience priorities, it grabs attention immediately. Marketing messages become more memorable when crafted for specific psychographic and demographic segments. The result: campaigns resonate deeper when brands use language familiar to the audience.<\/p>\n\n\n\n Brand relevance fosters lasting emotional ties. When marketing campaigns<\/a> evoke strong feelings of nostalgia, excitement, or meaning, audiences form indelible bonds.<\/p>\n\n\n\n Jones Soda’s quirky bottle labels connected with teens seeking self-expression. Life is Good’s upbeat branding resonated with optimism-seeking customers. These brands forged emotional connections by tapping into audience aspirations.<\/p>\n\n\n\n Emotionally charged messaging makes brands more relatable and relevant. By understanding audience aspirations, brands can craft content that inspires.<\/p>\n\n\n\n The principles of supply and demand apply to brand relevance. When marketing content directly meets audience needs, it rises to the top.<\/p>\n\n\n\n Brands must uncover high-value topics and trends that align with audience interests. Content optimized<\/a> for search visibility meshes with audience language and buzzwords.<\/p>\n\n\n\n By supplying content that satisfies demand, brands see increased visibility and engagement. They organically begin to own valuable mindshare and keywords.<\/p>\n\n\n\n When I was 14, I asked my mom to buy me a pair of Converse Weapons Basketball shoes for Christmas. They just came out in my favorite team’s color. I’m a Lakers fan, and Magic Johnson is one of my favorite players of all time. They were almost $100, but I desperately wanted them. I was planning on trying out for the 8th-grade basketball team, and I remember telling myself that if I had those shoes, I’d be able to play, shoot, and pass just like Magic.<\/p>\n\n\n\n And this is exactly how Converse wanted me to feel at the young age of 14. The is an emotional connection. That is how Converse was relevant to me growing up. It’s a part of my heritage, history, and childhood.<\/p>\n\n\n\n But what about those brands that aren’t Nike, Spotify, or Netflix? What about those brands that didn’t make the top 50 or top 100, or even 1000?<\/p>\n\n\n\n How do they become relevant to an audience? How do they become someone’s legacy? How do they drive a connection with consumers, and how do they become relevant to consumers’ everyday lives?<\/p>\n\n\n\n Below is a table comparing the values and attributes of Boomers, Gen X, and Millennials:<\/p>\n\n\n\nImportance in Marketing and Branding<\/h3>\n\n\n\n
Emotional Connections and Relevance<\/h3>\n\n\n\n
Economic Roots and Brand Visibility<\/h3>\n\n\n\n
A Personal Example<\/h3>\n\n\n\n
Global vs. Local Audience Relevance<\/h2>\n\n\n\n