{"id":1523,"date":"2020-01-18T06:34:06","date_gmt":"2020-01-18T06:34:06","guid":{"rendered":"https:\/\/britopian.com\/?p=1523"},"modified":"2023-11-08T06:04:45","modified_gmt":"2023-11-08T06:04:45","slug":"to-software-developers","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/influencer-marketing\/to-software-developers\/","title":{"rendered":"Best Practices for Marketing to Software Developers, Programmers & Engineers"},"content":{"rendered":"
There’s one best practice for marketing to software developers. It’s to “Not market to software developers.” <\/strong><\/p>\n\n\n\n There’s no other way to put it, and I can’t make it more clear. If you’ve worked in B2B or tech, you’ll understand precisely what I mean. Most engineers and developers hate “branded messages” and corporate marketing jargon. They aren’t afraid to publicly call companies out for their interruptions. And if they don’t call you out, they don’t notice you.<\/p>\n\n\n\n The other best practice for marketing to developers and engineers is to start with data. The more you can think like an engineer and understand what motivates them, the better you will be at creating a relatable story. The truth is that data-driven content marketing and social media storytelling<\/a> is the only full-proof way to reach this highly technical audience precisely.<\/p>\n\n\n\n Below is an example of an analysis done about two years ago. These insights are applicable today and could inform programs, content, and marketing to software developers, engineers, programmers, etc.<\/p>\n\n\n\n Our analysis uncovered nine distinct and unique software developer audience segments. This audience was created using bio search with unique self-identifiable key phrases like software developer, software engineer, and programmer coupled with programming languages like Python, C++, C Sharp, Java, Front-end, and Back-end.<\/p>\n\n\n\n Understanding different audiences’ behavior is essential to predicting future content marketing opportunities. For example, software engineers dislike being marketed to, so B2B companies must provide content that adds value to the conversation. Social media analytics platforms<\/a> can dissect audiences and understand the software developer audience’s keywords and phrases, the topics they talk about, and the media publications they read.<\/p>\n\n\nAn Analysis of Engineers & Software Developers<\/strong><\/h3>\n\n\n\n