{"id":1502,"date":"2020-01-05T05:03:48","date_gmt":"2020-01-05T05:03:48","guid":{"rendered":"https:\/\/britopian.com\/?p=1502"},"modified":"2023-11-04T04:42:11","modified_gmt":"2023-11-04T04:42:11","slug":"it-decision-makers","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/influencer-marketing\/it-decision-makers\/","title":{"rendered":"How to Reach IT Decision Makers (ITDMs) With the Right Message"},"content":{"rendered":"
Reaching IT Decision Makers (ITDMs) is difficult. They are the most “marketed to” audience on the internet, and they have countless options when choosing the products and services for their business.<\/p>\n\n\n\n
Why this matters:<\/strong><\/p>\n\n\n\n In most organizations, they are the buyer. The decision-maker. They control what technology is needed and implemented in the enterprise and are highly influential.<\/p>\n\n\n\n ITDMs are not fans of sales and marketing. If you spam them, they’ll call you on it publicly. They install ad blockers, opt out of all data or cookie collection and navigate the interwebs using incognito browsers. They are focused and don’t want to be bothered. Trust me. I know several of ITDMs, and they tell me stories. <\/strong><\/p>\n\n\n\n Despite these hurdles, you must determine the best way to reach ITDMs and influence their purchase behavior. It starts with data and insights.<\/p>\n\n\n\n >> Take me to the ITDM Research<\/a> <<<\/strong><\/p>\n\n\n\n ITDM, which stands for “Information Technology Decision Maker,” is a term used to describe business professionals who make decisions about acquiring and implementing software technologies within an enterprise. These pros are sometimes referred to as tech decision-makers within certain organizations.<\/p>\n\n\n\n As key decision-makers, ITDMs are responsible for evaluating, purchasing, and overseeing the implementation of various software technologies to ensure that the organization’s IT infrastructure remains up-to-date and meets the business’s specific needs. Their roles often include researching new technologies, assessing their suitability for the company, and managing the implementation process.<\/p>\n\n\n\n Most ITDMs begin their careers as entry-level engineers or developers, gradually gaining experience and knowledge in the field. Over time, they may assume leadership roles, guiding teams and making strategic decisions for the organization’s IT infrastructure.<\/p>\n\n\n\n The exact title and scope of an ITDM’s role may vary depending on the size and complexity of the organization. In larger enterprises, ITDMs can hold positions such as Chief Information Officer (CIO), Director, Vice President, or Senior Vice President. The ITDM might be an IT manager responsible for its tech stack in smaller businesses.<\/p>\n\n\n\n Regardless of their title, Information Technology Decision Makers play an essential role in ensuring that organizations make informed choices about the technologies they employ, ultimately helping to drive innovation, efficiency, and growth within the enterprise.<\/p>\n\n\n\n ITDM job titles vary according to the organization’s industry, vertical, and size. At the top of the hierarchy, the C-suite includes the most senior ITDM job titles, such as Chief Information Officer (CIO) and Chief Technology Officer (CTO). The CIO may also function as a Business Decision Maker (BDM) in smaller companies.<\/p>\n\n\n\n Roles like Chief Data Officer and Chief Information Security Officer (CISO) emerge in larger enterprise organizations. These professionals make business decisions and manage data and security-specific software and technology procurement.<\/p>\n\n\n\n Other prominent titles include Executive Vice President, Senior Vice President, or Vice President of Information Technology. Individuals with these roles often refer to themselves as the “Head of IT” or “Head of” specific domains such as Engineering, Software, Data Science, etc.<\/p>\n\n\n\n Further, positions like Director or Senior Director of Information Technology can be found down the hierarchy. These professionals typically focus more on the daily operations of their department and less on purchasing and business decisions. Below this level, managers, engineers, developers, architects, data scientists, and analysts play their respective roles in the organization.<\/p>\n\n\n\n Specialty job titles also exist, covering specific areas such as Artificial Intelligence, Machine Learning, DevOps, MLOps, AIOps, SIEM, Threat Intelligence, RPA, Automation, Intelligent Automation, and many more. The ITDM landscape is vast, with hundreds of other job titles continually evolving to meet the changing demands of the industry.<\/p>\n\n\n\n The answer is simple. <\/p>\n\n\n\n They influence buyers, or they are buyers. They will deploy the software within their company and be held accountable for their decisions. ITDMs are under much pressure to make the best decision for their company. So it is important that your messaging is clear and concise. It should explain your unique selling proposition and\/or what problems you solve.<\/p>\n\n\n\n Your messaging should persuade them to consider your product at every phase of their journey. By analyzing the B2B sales funnel<\/a>, you can understand how they research information, what they search for in Google, which media outlets they use, and how they consume information.<\/p>\n\n\n\nWhat is an IT Decision Maker ITDM?<\/h2>\n\n\n\n
How They Started Out<\/h3>\n\n\n\n
Example IT Decision Maker Job Titles<\/h3>\n\n\n\n
Why Reach ITDMs Online?<\/strong><\/h2>\n\n\n\n