{"id":12328,"date":"2023-10-29T06:08:44","date_gmt":"2023-10-29T06:08:44","guid":{"rendered":"https:\/\/www.britopian.com\/?p=12328"},"modified":"2023-11-20T07:43:58","modified_gmt":"2023-11-20T07:43:58","slug":"online-community-strategy","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/content\/online-community-strategy\/","title":{"rendered":"How to Build an Online Community Strategy That Drives Business Impact"},"content":{"rendered":"
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Key Takeaways \ud83d\udcc8 \ud83d\udcca<\/h2>\n\n\n\n
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  • An Online Community Strategy Fosters Relationships<\/strong>. Building an engaged online community allows brands to foster meaningful relationships with their audience and tap into their collective intelligence, which is especially valuable for B2C brands that want to connect directly with customers.<\/li>\n\n\n\n
  • Content and Discussions Should Align with User Interests<\/strong>. Rather than solely providing product support, communities should create content and discussions that align with users’ interests, as this fosters greater involvement and connection to the community.<\/li>\n\n\n\n
  • Customer Experiences Should Cultivate Shared Identity<\/strong>. Designing customer experiences that cultivate a shared identity and belonging among community members, such as local meetups and exclusive perks for engaged users, helps strengthen interpersonal bonds within the community.<\/li>\n\n\n\n
  • An<\/strong> Online Brand Community Offers Deeper Connections<\/strong>. Online brand communities hosted on a company’s owned domain allow for authentic community building centered around a brand’s products, services, or mission, fostering deeper connections than social communities.<\/li>\n\n\n\n
  • A Hosted Online Community Provides Continuity<\/strong>. A hosted online community platform provides an always-on home for customers and fans, allowing for more meaningful relationships to develop over time and fostering a shared identity and purpose.<\/li>\n\n\n\n
  • An Online Community Enhances Owned Media<\/strong> Engagement<\/strong>. An online community enhances a brand’s owned media presence by providing a space to share content and conversations on a brand’s domain, allowing for more control over data and the user experience.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
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    Online Community Strategy <\/h2>\n\n\n\n

    Building an engaged online community can deliver tremendous value for B2C and B2B brands. In today’s digital landscape, consumers expect to be able to engage with brands beyond just transactions. An online community allows brands to foster meaningful relationships and tap into the collective intelligence of their audience.<\/p>\n\n\n\n

    For B2C brands, communities enable direct connections with customers. They serve as spaces where people with shared interests or needs can interact. This builds brand affinity and loyalty. For B2B companies, communities create spaces for customers, partners, and employees to collaborate. They facilitate knowledge-sharing and problem-solving.<\/p>\n\n\n\n

    Online Community Examples <\/h3>\n\n\n\n

    This video offers valuable insights into building an engaging online community that fosters loyal participation. Rather than solely providing product support, it emphasizes creating content and discussions aligned to users’ interests. For instance, a Fitbit community publishes articles and advice on healthy eating and wellness goals. This lifestyle content provides value beyond just supporting a product. It enables members to suggest ideas for new features and also facilitates greater involvement and connection to the community.<\/p>\n\n\n