{"id":10769,"date":"2023-08-24T07:12:04","date_gmt":"2023-08-24T07:12:04","guid":{"rendered":"https:\/\/www.britopian.com\/?p=10769"},"modified":"2023-10-18T08:51:35","modified_gmt":"2023-10-18T08:51:35","slug":"competitive-intelligence-research","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/data\/competitive-intelligence-research\/","title":{"rendered":"Decoding Competitive Intelligence Research: Why it Matters!"},"content":{"rendered":"
Competitive intelligence (CI) research ethically and legally collects and analyzes information about a company’s competitive environment. This includes monitoring competitor activities, strategies, and offerings and analyzing broader market forces, trends, and opportunities. While companies have long used competitive intelligence, its importance in today’s global and rapidly evolving business landscape cannot be overstated.<\/p>\n\n\n\n
With everything from technology disruptions to shifting consumer behaviors challenging traditional business models<\/a>, executives must keenly understand the external competitive forces impacting their organizations. Competitive intelligence provides the insights needed to make strategic decisions about entering new markets, responding to competitor moves, introducing new products or services, setting prices, and preparing for potential acquisitions or partnerships. <\/p>\n\n\n