different report<\/a> show salaries for digital marketing roles are also lower than PR but with significant growth potential. Not sure I agree. <\/p>\n\n\n\nThe typical salary across all US marketing positions is $50,000 annually. This falls below the $85,000 median for PR pros. However, digital marketing salaries range from $45,000 for entry-level to over $100,000 for experienced roles. This mirrors the PR trend of higher pay with seniority.<\/p>\n\n\n\n
Regarding specific digital marketing titles, social media specialist and manager salaries are $45,000 and $55,000, respectively. Content marketing roles average $52,500 yearly. While still below PR salaries, these specialized digital marketing incomes exceed the $40,000 US median wage.<\/p>\n\n\n\n
Higher-level digital marketing jobs such as e-commerce director, data scientist, and content director reach up to $148,500 annually. This approaches the six-figure incomes common for senior PR professionals.<\/p>\n\n\n\n
As in PR, factors like experience, education, location, and gender impact marketing salaries. A gender divide is evident, with women earning 86 cents for every dollar men earn in content marketing.<\/p>\n\n\n\n
PR Retains Salary Advantage Over Marketing, For Now<\/h2>\n\n\n\n In summary, the report highlights key disparities in compensation between PR and comparable fields like journalism and digital marketing. While specific marketing salaries are rising, especially in digital specializations, PR professionals earn higher incomes overall.<\/p>\n\n\n\n
This PR salary premium likely stems from the strategic value businesses place on reputation management and brand building. PR roles directly enhance trust, credibility, and relationships with key audiences. So companies invest substantially in PR talent.<\/p>\n\n\n\n
However, as digital marketing expands in scope and sophistication, its salaries may equal or surpass PR over time. Digital marketing focuses on data-driven audience engagement rather than reputation or brand identity alone. Its perceived value and compensation may increase as it intersects with business strategy.<\/p>\n\n\n\n
According to both reports, PR retains a salary edge based on its unique role in reputation enhancement and influence. But the data suggests an upward trajectory for digital marketing earnings as the field evolves. Tracking how these salary dynamics change will reveal much about the underlying value companies place on PR and marketing services.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"
A new report, “State of PR and Journalism: Salaries 2023,” from Muck Rack, provides insights into the salary landscape for PR and journalism pros in 2023. Drawing on survey data from over 1,000 PR pros and 2,200 journalists in the US, the report reveals notable disparities in typical earnings between the two fields and key […]<\/p>\n","protected":false},"author":7,"featured_media":10630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[5,62],"tags":[],"featured_image_src":"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/07\/PR-salaries.jpg","author_info":{"display_name":"Michael Brito","author_link":"https:\/\/www.britopian.com\/author\/michael-brito\/"},"acf":[],"yoast_head":"\n
New Report Reveals PR Salary Higher Than Journalists in 2023<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n