{"id":10625,"date":"2023-07-27T02:46:06","date_gmt":"2023-07-27T02:46:06","guid":{"rendered":"https:\/\/www.britopian.com\/?p=10625"},"modified":"2023-07-27T06:34:06","modified_gmt":"2023-07-27T06:34:06","slug":"pr-salary","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/data\/pr-salary\/","title":{"rendered":"New Report Reveals PR Salary Higher Than Journalists in 2023"},"content":{"rendered":"
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A new report, “State of PR and Journalism: Salaries 2023<\/a>,” from Muck Rack, provides insights into the salary landscape for PR and journalism pros in 2023. Drawing on survey data from over 1,000 PR pros and 2,200 journalists in the US, the report reveals notable disparities in typical earnings between the two fields and key factors impacting salaries, such as seniority, hours worked, and gender representation.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

Notable Differences in Earnings Emerge Between Fields<\/h2>\n\n\n\n

The data indicate that PR professionals earn significantly higher salaries than journalists. The typical PR salary is $85,000, with those at brands earning $107,000 on average. In contrast, most journalists earn between $40,000-$70,000.<\/p>\n\n\n\n

PR Salaries At-A-Glance<\/h3>\n\n\n\n
Role<\/th>Average Salary<\/th><\/tr><\/thead>
PR (overall)<\/td>$85,000<\/td><\/tr>
PR – Brand<\/td>$107,000<\/td><\/tr>
PR – Agency<\/td>$80,000<\/td><\/tr>
Digital Marketing (overall)<\/td>$50,000<\/td><\/tr>
Social Media Specialist<\/td>$45,000<\/td><\/tr>
Social Media Manager<\/td>$55,000<\/td><\/tr>
Content Marketing<\/td>$52,500<\/td><\/tr>
Digital Marketing Director<\/td>$120,000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Several factors may contribute to the higher salaries for PR professionals working at brands versus agencies. Being an internal part of an organization rather than an external service provider means PR teams at brands may have greater visibility into and influence on core business strategy. Internal PR teams could also have developed specialized expertise related to that brand’s particular industry, audience, and messaging. <\/p>\n\n\n\n

Since in-house PR drives a brand’s reputation, companies may invest more in compensation to attract and retain top talent. There are also likely fewer junior roles at brands compared to large agencies, pushing average salaries higher.<\/p>\n\n\n\n

\"The<\/figure>\n\n\n\n

For journalists, stagnant salaries across experience levels are likely driven by industry disruption and the rise of freelance and independent journalism. Traditional journalism career paths leading to higher pay have declined. And an oversupply of talent coupled with falling revenues in the journalism industry may prevent salaries from rising. The prevalence of freelance roles, which the data shows pay less than staff positions, also puts downward pressure on income. These structural changes have made consistent pay growth rare for today’s journalists.<\/p>\n\n\n\n

Seniority Correlates to Higher Salaries in PR<\/h2>\n\n\n\n

Seniority emerges as the strongest predictor of higher pay in PR, with executive roles typically earning over $150,000. The data shows a clear correlation between more senior roles and higher salaries. For example, CEOs and other C-suite executives earn $150,000+ on average, directors earn around $120,000 typically, managers earn $87,000, and coordinators earn $63,000.<\/p>\n\n\n\n

In contrast, salaries remain relatively stagnant for journalists regardless of experience level. The typical range stays between $40,000-$70,000, even for senior journalists. This wage stagnation is likely driven by industry shifts towards freelance and independent work.<\/p>\n\n\n\n