{"id":1058,"date":"2018-10-22T18:12:28","date_gmt":"2018-10-22T18:12:28","guid":{"rendered":"https:\/\/britopian.com\/?p=1058"},"modified":"2023-11-16T06:44:33","modified_gmt":"2023-11-16T06:44:33","slug":"brand-storytelling-examples","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/employee-advocacy\/brand-storytelling-examples\/","title":{"rendered":"A Beginner’s Guide to Brand Storytelling With Examples & Frameworks"},"content":{"rendered":"
Nike is a brand built on inspiring athletes to reach their potential. The “Just Do It” tagline perfectly encapsulates this idea, and athletes worldwide believe this.<\/p>\n\n\n\n
But Nike tells stories that relate to everyone, not just athletes. For example, this video below is a Nike ad from about ten years ago and tells the story of an overweight kid determined to lose weight. <\/p>\n\n\n