{"id":10394,"date":"2023-05-23T23:51:03","date_gmt":"2023-05-23T23:51:03","guid":{"rendered":"https:\/\/www.britopian.com\/?p=10394"},"modified":"2023-11-19T08:24:31","modified_gmt":"2023-11-19T08:24:31","slug":"earned-media-vs-paid-media","status":"publish","type":"post","link":"https:\/\/www.britopian.com\/content\/earned-media-vs-paid-media\/","title":{"rendered":"Earned Media vs Paid Media: What\u2019s Best for a Digital Strategy?"},"content":{"rendered":"
In marketing and communications, two main forms of media dominate the landscape: earned and paid media. Both are very different and are usually managed by separate teams. Earned media refers to publicity gained through promotional efforts other than advertising, while paid media refers to buying ads to promote a brand or product. Understanding the distinctions between both has become a focus area as people consume information dynamically and unpredictably.<\/p>\n\n\n\n