{"id":13696,"date":"2024-01-04T17:31:52","date_gmt":"2024-01-04T17:31:52","guid":{"rendered":"https:\/\/www.britopian.com\/?page_id=13696"},"modified":"2024-01-04T17:31:55","modified_gmt":"2024-01-04T17:31:55","slug":"generational-marketing","status":"publish","type":"page","link":"https:\/\/www.britopian.com\/generational-marketing\/","title":{"rendered":""},"content":{"rendered":"<div id=\"bsf_rt_marker\"><style>.kb-row-layout-id13696_4c9229-bf > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id13696_4c9229-bf > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id13696_4c9229-bf > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:80%;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id13696_4c9229-bf{background-color:var(--global-palette4, #2D3748);}.kb-row-layout-id13696_4c9229-bf > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id13696_4c9229-bf > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id13696_4c9229-bf > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id13696_4c9229-bf alignfull has-theme-palette4-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column13696_9995ad-f6 > .kt-inside-inner-col{display:flex;}.kadence-column13696_9995ad-f6, .kt-inside-inner-col > .kadence-column13696_9995ad-f6:not(.specificity){margin-bottom:0px;}.kadence-column13696_9995ad-f6 > .kt-inside-inner-col{padding-bottom:0px;}.kadence-column13696_9995ad-f6 > .kt-inside-inner-col,.kadence-column13696_9995ad-f6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column13696_9995ad-f6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column13696_9995ad-f6 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column13696_9995ad-f6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column13696_9995ad-f6{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column13696_9995ad-f6{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column13696_9995ad-f6 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column13696_9995ad-f6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column13696_9995ad-f6{position:relative;}@media all and (max-width: 1024px){.kadence-column13696_9995ad-f6 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column13696_9995ad-f6 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column13696_9995ad-f6 kb-section-dir-vertical inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading13696_e16818-16, .wp-block-kadence-advancedheading.kt-adv-heading13696_e16818-16[data-kb-block=\"kb-adv-heading13696_e16818-16\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);font-size:var(--global-kb-font-size-sm, 0.9rem);font-weight:400;font-style:normal;text-transform:uppercase;color:var(--global-palette8, #F7FAFC);}.wp-block-kadence-advancedheading.kt-adv-heading13696_e16818-16 mark, .wp-block-kadence-advancedheading.kt-adv-heading13696_e16818-16[data-kb-block=\"kb-adv-heading13696_e16818-16\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<div id=\"0-data-amp-insights\" class=\"kt-adv-heading13696_e16818-16 wp-block-kadence-advancedheading has-theme-palette-8-color has-text-color\" data-kb-block=\"kb-adv-heading13696_e16818-16\">DATA &amp; INSIGHTS<\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13696_cece8d-0c, .wp-block-kadence-advancedheading.kt-adv-heading13696_cece8d-0c[data-kb-block=\"kb-adv-heading13696_cece8d-0c\"]{padding-top:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:0px;font-size:var(--global-kb-font-size-xxl, 4rem);line-height:1;font-style:normal;color:var(--global-palette9, #ffffff);}.wp-block-kadence-advancedheading.kt-adv-heading13696_cece8d-0c mark, .wp-block-kadence-advancedheading.kt-adv-heading13696_cece8d-0c[data-kb-block=\"kb-adv-heading13696_cece8d-0c\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 id=\"1-generational-insights-navigating-the-worlds-of-alphas-gen-z-and-millennials\" class=\"kt-adv-heading13696_cece8d-0c wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading13696_cece8d-0c\">Generational Insights: Navigating the Worlds of Alphas, Gen Z, and Millennials<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13696_754ab3-45, .wp-block-kadence-advancedheading.kt-adv-heading13696_754ab3-45[data-kb-block=\"kb-adv-heading13696_754ab3-45\"]{max-width:896px;padding-top:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-top:0px;margin-bottom:0px;font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;color:var(--global-palette8, #F7FAFC);}.wp-block-kadence-advancedheading.kt-adv-heading13696_754ab3-45 mark, .wp-block-kadence-advancedheading.kt-adv-heading13696_754ab3-45[data-kb-block=\"kb-adv-heading13696_754ab3-45\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p id=\"2-understanding-generational-insights-at-the-intersection-of-gen-alpha-gen-z-and-millennials-is-critical-uncover-key-traits-and-trends-shaping-these-groups-gaining-insights-that-inform-data-driven-marketing-strategies-\" class=\"kt-adv-heading13696_754ab3-45 wp-block-kadence-advancedheading has-theme-palette-8-color has-text-color\" data-kb-block=\"kb-adv-heading13696_754ab3-45\">Understanding generational insights at the intersection of Gen Alpha, Gen Z, and Millennials is critical. Uncover key traits and trends shaping these groups, gaining insights that inform data-driven marketing strategies. <\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\"><div class=\"wp-block-ub-social-share\" id=\"ub-social-share-1c8bd2d4-3ace-4f64-a348-d8cf5d9342cd\">\n\t\t<div class=\"social-share-icons align-icons-left orientation-icons-row no-outline\"><div class=\"ub-social-share-twitter-container\"><a aria-label=\"twitter-logo\" target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.britopian.com%2Fgenerational-marketing%2F&#038;text=\" class=\"social-share-icon ub-social-share-twitter  \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"color:#1d9BF0\" fill=\"#1d9BF0\" width=\"20\" height=\"20\" viewBox=\"0 0 24 24\"><path d=\"M18.901 1.153h3.68l-8.04 9.19L24 22.846h-7.406l-5.8-7.584l-6.638 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76.7V480h-92.8V180.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V480z\" \/><\/svg><\/a><span><a aria-label=\"linkedin-logo\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.britopian.com%2Fgenerational-marketing%2F\">share<\/a><\/span><\/div><div class=\"ub-social-share-reddit-container\"><a aria-label=\"reddit-logo\" target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.reddit.com\/submit?url=https%3A%2F%2Fwww.britopian.com%2Fgenerational-marketing%2F&#038;title=\" class=\"social-share-icon ub-social-share-reddit  \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"fill:#ff4500\" fill=\"#ff4500\" width=\"20\" height=\"20\" viewBox=\"0 0 512 512\"><path d=\"M440.3 203.5c-15 0-28.2 6.2-37.9 15.9-35.7-24.7-83.8-40.6-137.1-42.3L293 52.3l88.2 19.8c0 21.6 17.6 39.2 39.2 39.2 22 0 39.7-18.1 39.7-39.7s-17.6-39.7-39.7-39.7c-15.4 0-28.7 9.3-35.3 22l-97.4-21.6c-4.9-1.3-9.7 2.2-11 7.1L246.3 177c-52.9 2.2-100.5 18.1-136.3 42.8-9.7-10.1-23.4-16.3-38.4-16.3-55.6 0-73.8 74.6-22.9 100.1-1.8 7.9-2.6 16.3-2.6 24.7 0 83.8 94.4 151.7 210.3 151.7 116.4 0 210.8-67.9 210.8-151.7 0-8.4-.9-17.2-3.1-25.1 49.9-25.6 31.5-99.7-23.8-99.7zM129.4 308.9c0-22 17.6-39.7 39.7-39.7 21.6 0 39.2 17.6 39.2 39.7 0 21.6-17.6 39.2-39.2 39.2-22 .1-39.7-17.6-39.7-39.2zm214.3 93.5c-36.4 36.4-139.1 36.4-175.5 0-4-3.5-4-9.7 0-13.7 3.5-3.5 9.7-3.5 13.2 0 27.8 28.5 120 29 149 0 3.5-3.5 9.7-3.5 13.2 0 4.1 4 4.1 10.2.1 13.7zm-.8-54.2c-21.6 0-39.2-17.6-39.2-39.2 0-22 17.6-39.7 39.2-39.7 22 0 39.7 17.6 39.7 39.7-.1 21.5-17.7 39.2-39.7 39.2z\" \/><\/svg><\/a><span><a aria-label=\"reddit-logo\" target=\"_blank\" href=\"http:\/\/www.reddit.com\/submit?url=https%3A%2F%2Fwww.britopian.com%2Fgenerational-marketing%2F&#038;title=\">post<\/a><\/span><\/div><\/div>\n\t<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gen-alpha-insights\">Gen Alpha Insights<\/h2>\n\n\n<style>.kt-post-loop13696_746906-45 .kadence-post-image{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-post-loop13696_746906-45 .kt-post-grid-wrap{gap:30px 30px;}.kt-post-loop13696_746906-45 .kt-blocks-post-grid-item{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;border-top-color:currentColor;border-top-style:solid;border-right-color:currentColor;border-right-style:solid;border-bottom-color:currentColor;border-bottom-style:solid;border-left-color:currentColor;border-left-style:solid;overflow:hidden;}.kt-post-loop13696_746906-45 .kt-blocks-post-grid-item .kt-blocks-post-grid-item-inner{padding-top:15px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kt-post-loop13696_746906-45 .kt-blocks-post-grid-item header{padding-top:0px;padding-right:0px;padding-bottom:10px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-post-loop13696_746906-45 .kt-blocks-post-grid-item .entry-title{padding-top:10px;padding-right:0px;padding-bottom:5px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:24px;line-height:30px;}.kt-post-loop13696_746906-45 .kt-blocks-post-grid-item .kt-blocks-post-top-meta{color:#777777;}.kt-post-loop13696_746906-45 .kt-blocks-post-grid-item .kt-blocks-post-top-meta a{color:#777777;}.kt-post-loop13696_746906-45 .kt-blocks-post-grid-item .kt-blocks-post-top-meta a:hover{color:#444444;}.kt-post-loop13696_746906-45 .entry-content{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;line-height:22px;letter-spacing:0px;}.kt-post-loop13696_746906-45 .kt-blocks-post-footer{color:#777777;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:12px;line-height:20px;}.kt-post-loop13696_746906-45 .entry-content:after{height:0px;}.kt-post-loop13696_746906-45 .kt-blocks-post-footer a{color:#777777;}.kt-post-loop13696_746906-45 .kt-blocks-post-footer a:hover{color:#444444;}.kt-post-loop13696_746906-45 .kb-filter-item{border-top-width:0px;border-right-width:0px;border-bottom-width:2px;border-left-width:0px;padding-top:5px;padding-right:8px;padding-bottom:5px;padding-left:8px;margin-top:0px;margin-right:10px;margin-bottom:0px;margin-left:0px;}@media all and (max-width: 1024px){.kt-post-loop13696_746906-45 .kt-blocks-post-grid-item{border-top-color:currentColor;border-top-style:solid;border-right-color:currentColor;border-right-style:solid;border-bottom-color:currentColor;border-bottom-style:solid;border-left-color:currentColor;border-left-style:solid;}}@media all and (max-width: 767px){.kt-post-loop13696_746906-45 .kt-blocks-post-grid-item{border-top-color:currentColor;border-top-style:solid;border-right-color:currentColor;border-right-style:solid;border-bottom-color:currentColor;border-bottom-style:solid;border-left-color:currentColor;border-left-style:solid;}}<\/style><div class=\"wp-block-kadence-postgrid kt-blocks-post-loop-block alignnone kt-post-loop13696_746906-45 kt-post-grid-layout-carousel kadence-splide-wrap \"><div class=\"kt-post-grid-layout-carousel-wrap splide kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-dark\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-dots=\"true\" data-slider-arrows=\"true\" data-slider-hover-pause=\"false\" data-slider-auto=\"true\"  data-slider-auto-scroll=\"false\" data-slider-speed=\"7000\" data-slider-gap=\"30\" data-slider-gap-tablet=\"30\" data-slider-gap-mobile=\"30\" data-slider-gap-unit=\"px\" data-item-selector=\".kt-post-masonry-item\"><div class=\"kadence-splide-slider-init splide__track\"><div class=\"kadence-splide-slider-wrap kt-post-grid-wrap\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\"><div class=\"kt-post-slider-item post-13447 post type-post status-publish format-standard has-post-thumbnail hentry category-social-data-analytics category-data category-influencer-marketing tag-generations\"><article class=\"kt-blocks-post-grid-item\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-top kt-feat-image-mobile-align-top\"><div class=\"kadence-post-image\"><div class=\"kadence-post-image-intrisic kt-image-ratio-66-67\" style=\"padding-bottom:66.67%\"><div class=\"kadence-post-image-inner-intrisic\"><a href=\"https:\/\/www.britopian.com\/data\/marketing-to-gen-alpha\/\" class=\"kadence-post-image-inner-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/11\/gen-alpha-marketing-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Marketing to Gen Alpha: Insights for Beauty &amp; Personal Care Brands\" srcset=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/11\/gen-alpha-marketing-1024x576.jpg 1024w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/11\/gen-alpha-marketing-300x169.jpg 300w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/11\/gen-alpha-marketing-768x432.jpg 768w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/11\/gen-alpha-marketing-150x84.jpg 150w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/11\/gen-alpha-marketing.jpg 1280w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/div><\/div><\/div><div class=\"kt-blocks-post-grid-item-inner\"><header><h2 class=\"entry-title\"><a href=\"https:\/\/www.britopian.com\/data\/marketing-to-gen-alpha\/\">Marketing to Gen Alpha: Insights for Beauty &#038; Personal Care Brands<\/a><\/h2><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\">The Emergence of Generation Alpha In a recent unveiling that marks a significant shift in the landscape of consumer insights,&#8230;<\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><\/div><div class=\"kt-post-slider-item post-11143 post type-post status-publish format-standard has-post-thumbnail hentry category-social-data-analytics category-data tag-generations\"><article class=\"kt-blocks-post-grid-item\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-top kt-feat-image-mobile-align-top\"><div class=\"kadence-post-image\"><div class=\"kadence-post-image-intrisic kt-image-ratio-66-67\" style=\"padding-bottom:66.67%\"><div class=\"kadence-post-image-inner-intrisic\"><a href=\"https:\/\/www.britopian.com\/data\/gen-alpha-characteristics\/\" class=\"kadence-post-image-inner-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/09\/gen-alpha-characteristics-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Key Gen Alpha Characteristics Every Marketer Should Know\" srcset=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/09\/gen-alpha-characteristics-1024x576.jpg 1024w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/09\/gen-alpha-characteristics-300x169.jpg 300w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/09\/gen-alpha-characteristics-768x432.jpg 768w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/09\/gen-alpha-characteristics.jpg 1280w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/div><\/div><\/div><div class=\"kt-blocks-post-grid-item-inner\"><header><h2 class=\"entry-title\"><a href=\"https:\/\/www.britopian.com\/data\/gen-alpha-characteristics\/\">The Top 5 Gen Alpha Characteristics Every Marketer Should Know<\/a><\/h2><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\">Key Takeaways: Gen Alpha Characteristics \ud83d\udd25 Breaking Down Gen Alpha Characteristics Here&#8217;s a quick table summarizing the top 5 characteristics&#8230;<\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><\/div><div class=\"kt-post-slider-item post-8706 post type-post status-publish format-standard has-post-thumbnail hentry category-video tag-generations tag-tiktok\"><article class=\"kt-blocks-post-grid-item\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-top kt-feat-image-mobile-align-top\"><div class=\"kadence-post-image\"><div class=\"kadence-post-image-intrisic kt-image-ratio-66-67\" style=\"padding-bottom:66.67%\"><div class=\"kadence-post-image-inner-intrisic\"><a href=\"https:\/\/www.britopian.com\/video\/gen-alphas-interests\/\" class=\"kadence-post-image-inner-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/10\/mike-brito-video-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"An image of mike brito\" srcset=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/10\/mike-brito-video-1024x576.jpg 1024w, https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/10\/mike-brito-video-300x169.jpg 300w, https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/10\/mike-brito-video-768x432.jpg 768w, https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/10\/mike-brito-video.jpg 1280w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/div><\/div><\/div><div class=\"kt-blocks-post-grid-item-inner\"><header><h2 class=\"entry-title\"><a href=\"https:\/\/www.britopian.com\/video\/gen-alphas-interests\/\">TikTok Video: Understanding Gen Alpha&#8217;s Interests<\/a><\/h2><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\">In this TikTok video, I discuss Gen Alpha&#8217;s interest in gaming. Wait, who? We still don&#8217;t fully understand the Gen&#8230;<\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><\/div><div class=\"kt-post-slider-item post-7064 post type-post status-publish format-standard has-post-thumbnail hentry category-social-data-analytics category-data tag-digital-strategy tag-gen-alpha tag-generations tag-report tag-tiktok\"><article class=\"kt-blocks-post-grid-item\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-top kt-feat-image-mobile-align-top\"><div class=\"kadence-post-image\"><div class=\"kadence-post-image-intrisic kt-image-ratio-66-67\" style=\"padding-bottom:66.67%\"><div class=\"kadence-post-image-inner-intrisic\"><a href=\"https:\/\/www.britopian.com\/data\/gen-alpha\/\" class=\"kadence-post-image-inner-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/10\/gen-alpha-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"An image of Gen Alpha\" srcset=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/10\/gen-alpha-1024x576.jpg 1024w, https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/10\/gen-alpha-300x169.jpg 300w, https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/10\/gen-alpha-768x432.jpg 768w, https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/10\/gen-alpha-480x270.jpg 480w, https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/10\/gen-alpha.jpg 1280w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/div><\/div><\/div><div class=\"kt-blocks-post-grid-item-inner\"><header><h2 class=\"entry-title\"><a href=\"https:\/\/www.britopian.com\/data\/gen-alpha\/\">Understanding Gen Alpha: Stats, Trends &#038; Insights for 2024<\/a><\/h2><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\">See the latest Gen Alpha stats, trends, and insights curated from some of the best news sources and reports on&#8230;<\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><\/div><\/div><\/div><\/div><\/div><!-- .wp-block-kadence-postgrid -->\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gen-z-insights\">Gen Z Insights<\/h2>\n\n\n<style>.kt-post-loop13696_5acfb3-03 .kadence-post-image{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-post-loop13696_5acfb3-03 .kt-post-grid-wrap{gap:30px 30px;}.kt-post-loop13696_5acfb3-03 .kt-blocks-post-grid-item{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;border-top-color:currentColor;border-top-style:solid;border-right-color:currentColor;border-right-style:solid;border-bottom-color:currentColor;border-bottom-style:solid;border-left-color:currentColor;border-left-style:solid;overflow:hidden;}.kt-post-loop13696_5acfb3-03 .kt-blocks-post-grid-item .kt-blocks-post-grid-item-inner{padding-top:15px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kt-post-loop13696_5acfb3-03 .kt-blocks-post-grid-item header{padding-top:0px;padding-right:0px;padding-bottom:10px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-post-loop13696_5acfb3-03 .kt-blocks-post-grid-item .entry-title{padding-top:10px;padding-right:0px;padding-bottom:5px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:24px;line-height:30px;}.kt-post-loop13696_5acfb3-03 .kt-blocks-post-grid-item .kt-blocks-post-top-meta{color:#777777;}.kt-post-loop13696_5acfb3-03 .kt-blocks-post-grid-item .kt-blocks-post-top-meta a{color:#777777;}.kt-post-loop13696_5acfb3-03 .kt-blocks-post-grid-item .kt-blocks-post-top-meta a:hover{color:#444444;}.kt-post-loop13696_5acfb3-03 .entry-content{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;line-height:22px;letter-spacing:0px;}.kt-post-loop13696_5acfb3-03 .kt-blocks-post-footer{color:#777777;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:12px;line-height:20px;}.kt-post-loop13696_5acfb3-03 .entry-content:after{height:0px;}.kt-post-loop13696_5acfb3-03 .kt-blocks-post-footer a{color:#777777;}.kt-post-loop13696_5acfb3-03 .kt-blocks-post-footer a:hover{color:#444444;}.kt-post-loop13696_5acfb3-03 .kb-filter-item{border-top-width:0px;border-right-width:0px;border-bottom-width:2px;border-left-width:0px;padding-top:5px;padding-right:8px;padding-bottom:5px;padding-left:8px;margin-top:0px;margin-right:10px;margin-bottom:0px;margin-left:0px;}@media all and (max-width: 1024px){.kt-post-loop13696_5acfb3-03 .kt-blocks-post-grid-item{border-top-color:currentColor;border-top-style:solid;border-right-color:currentColor;border-right-style:solid;border-bottom-color:currentColor;border-bottom-style:solid;border-left-color:currentColor;border-left-style:solid;}}@media all and (max-width: 767px){.kt-post-loop13696_5acfb3-03 .kt-blocks-post-grid-item{border-top-color:currentColor;border-top-style:solid;border-right-color:currentColor;border-right-style:solid;border-bottom-color:currentColor;border-bottom-style:solid;border-left-color:currentColor;border-left-style:solid;}}<\/style><div class=\"wp-block-kadence-postgrid kt-blocks-post-loop-block alignnone kt-post-loop13696_5acfb3-03 kt-post-grid-layout-carousel kadence-splide-wrap \"><div class=\"kt-post-grid-layout-carousel-wrap splide kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-dark\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-dots=\"true\" data-slider-arrows=\"true\" data-slider-hover-pause=\"false\" data-slider-auto=\"true\"  data-slider-auto-scroll=\"false\" data-slider-speed=\"7000\" data-slider-gap=\"30\" data-slider-gap-tablet=\"30\" data-slider-gap-mobile=\"30\" data-slider-gap-unit=\"px\" data-item-selector=\".kt-post-masonry-item\"><div class=\"kadence-splide-slider-init splide__track\"><div class=\"kadence-splide-slider-wrap kt-post-grid-wrap\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\"><div class=\"kt-post-slider-item post-8719 post type-post status-publish format-standard has-post-thumbnail hentry category-social-data-analytics category-data tag-gen-z tag-generations\"><article class=\"kt-blocks-post-grid-item\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-top kt-feat-image-mobile-align-top\"><div class=\"kadence-post-image\"><div class=\"kadence-post-image-intrisic kt-image-ratio-66-67\" style=\"padding-bottom:66.67%\"><div class=\"kadence-post-image-inner-intrisic\"><a href=\"https:\/\/www.britopian.com\/data\/gen-z-trends-2023\/\" class=\"kadence-post-image-inner-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/01\/gen-z-trends-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Gen Z trends, facts, stats, and media consumption.\" srcset=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/01\/gen-z-trends-1024x576.jpg 1024w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/01\/gen-z-trends-300x169.jpg 300w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/01\/gen-z-trends-768x432.jpg 768w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/01\/gen-z-trends.jpg 1280w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/div><\/div><\/div><div class=\"kt-blocks-post-grid-item-inner\"><header><h2 class=\"entry-title\"><a href=\"https:\/\/www.britopian.com\/data\/gen-z-trends-2023\/\">2023 Gen Z Trends, Facts &amp; Statistics &amp; Media Consumption<\/a><\/h2><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\">Below is a curated list of 2023 Gen Z trends, facts, stats, figures, and media consumption from GWI, Statista, eMarketer,&#8230;<\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><\/div><div class=\"kt-post-slider-item post-13676 post type-post status-publish format-standard has-post-thumbnail hentry category-content-storytelling category-content tag-generations\"><article class=\"kt-blocks-post-grid-item\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-top kt-feat-image-mobile-align-top\"><div class=\"kadence-post-image\"><div class=\"kadence-post-image-intrisic kt-image-ratio-66-67\" style=\"padding-bottom:66.67%\"><div class=\"kadence-post-image-inner-intrisic\"><a href=\"https:\/\/www.britopian.com\/content\/how-to-reach-gen-z-in-2024\/\" class=\"kadence-post-image-inner-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/12\/generation-z-data-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Generation Z Data\" srcset=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/12\/generation-z-data-1024x576.jpg 1024w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/12\/generation-z-data-300x169.jpg 300w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/12\/generation-z-data-768x432.jpg 768w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/12\/generation-z-data-150x84.jpg 150w, https:\/\/www.britopian.com\/wp-content\/uploads\/2023\/12\/generation-z-data.jpg 1280w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/div><\/div><\/div><div class=\"kt-blocks-post-grid-item-inner\"><header><h2 class=\"entry-title\"><a href=\"https:\/\/www.britopian.com\/content\/how-to-reach-gen-z-in-2024\/\">How to Reach Gen Z in 2024: Leading With Humor &#038; Shared Values<\/a><\/h2><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\">5 Considerations for Reaching Gen Z in 2024 Successfully engaging Gen Z consumers in 2024 requires a nuanced comprehension of&#8230;<\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><\/div><div class=\"kt-post-slider-item post-4334 post type-post status-publish format-standard has-post-thumbnail hentry category-social-data-analytics category-trends tag-digital-strategy tag-generations tag-tiktok\"><article class=\"kt-blocks-post-grid-item\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-top kt-feat-image-mobile-align-top\"><div class=\"kadence-post-image\"><div class=\"kadence-post-image-intrisic kt-image-ratio-66-67\" style=\"padding-bottom:66.67%\"><div class=\"kadence-post-image-inner-intrisic\"><a href=\"https:\/\/www.britopian.com\/trends\/gen-z-social-media-usage\/\" class=\"kadence-post-image-inner-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/05\/tiktok-influencer-community-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Image of TikTok influencer community\" srcset=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/05\/tiktok-influencer-community-1024x576.jpg 1024w, https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/05\/tiktok-influencer-community-300x169.jpg 300w, https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/05\/tiktok-influencer-community-768x432.jpg 768w, https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/05\/tiktok-influencer-community-480x270.jpg 480w, https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/05\/tiktok-influencer-community.jpg 1280w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/div><\/div><\/div><div class=\"kt-blocks-post-grid-item-inner\"><header><h2 class=\"entry-title\"><a href=\"https:\/\/www.britopian.com\/trends\/gen-z-social-media-usage\/\">TikTok Dominating Social Media Usage Among Gen Z &#038; Millennials<\/a><\/h2><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\">The writing is on the wall. TikTok dominance across all generations is taking the world by storm and showing no&#8230;<\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><\/div><\/div><\/div><\/div><\/div><!-- .wp-block-kadence-postgrid -->\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-millennials-insights\">Millennials Insights<\/h2>\n\n\n<style>.kt-post-loop13696_6a8499-92 .kadence-post-image{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-post-loop13696_6a8499-92 .kt-post-grid-wrap{gap:30px 30px;}.kt-post-loop13696_6a8499-92 .kt-blocks-post-grid-item{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;border-top-color:currentColor;border-top-style:solid;border-right-color:currentColor;border-right-style:solid;border-bottom-color:currentColor;border-bottom-style:solid;border-left-color:currentColor;border-left-style:solid;overflow:hidden;}.kt-post-loop13696_6a8499-92 .kt-blocks-post-grid-item .kt-blocks-post-grid-item-inner{padding-top:15px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kt-post-loop13696_6a8499-92 .kt-blocks-post-grid-item header{padding-top:0px;padding-right:0px;padding-bottom:10px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-post-loop13696_6a8499-92 .kt-blocks-post-grid-item .entry-title{padding-top:10px;padding-right:0px;padding-bottom:5px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:24px;line-height:30px;}.kt-post-loop13696_6a8499-92 .kt-blocks-post-grid-item .kt-blocks-post-top-meta{color:#777777;}.kt-post-loop13696_6a8499-92 .kt-blocks-post-grid-item .kt-blocks-post-top-meta a{color:#777777;}.kt-post-loop13696_6a8499-92 .kt-blocks-post-grid-item .kt-blocks-post-top-meta a:hover{color:#444444;}.kt-post-loop13696_6a8499-92 .entry-content{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;line-height:22px;letter-spacing:0px;}.kt-post-loop13696_6a8499-92 .kt-blocks-post-footer{color:#777777;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:12px;line-height:20px;}.kt-post-loop13696_6a8499-92 .entry-content:after{height:0px;}.kt-post-loop13696_6a8499-92 .kt-blocks-post-footer a{color:#777777;}.kt-post-loop13696_6a8499-92 .kt-blocks-post-footer a:hover{color:#444444;}.kt-post-loop13696_6a8499-92 .kb-filter-item{border-top-width:0px;border-right-width:0px;border-bottom-width:2px;border-left-width:0px;padding-top:5px;padding-right:8px;padding-bottom:5px;padding-left:8px;margin-top:0px;margin-right:10px;margin-bottom:0px;margin-left:0px;}@media all and (max-width: 1024px){.kt-post-loop13696_6a8499-92 .kt-blocks-post-grid-item{border-top-color:currentColor;border-top-style:solid;border-right-color:currentColor;border-right-style:solid;border-bottom-color:currentColor;border-bottom-style:solid;border-left-color:currentColor;border-left-style:solid;}}@media all and (max-width: 767px){.kt-post-loop13696_6a8499-92 .kt-blocks-post-grid-item{border-top-color:currentColor;border-top-style:solid;border-right-color:currentColor;border-right-style:solid;border-bottom-color:currentColor;border-bottom-style:solid;border-left-color:currentColor;border-left-style:solid;}}<\/style><div class=\"wp-block-kadence-postgrid kt-blocks-post-loop-block alignnone kt-post-loop13696_6a8499-92 kt-post-grid-layout-carousel kadence-splide-wrap \"><div class=\"kt-post-grid-layout-carousel-wrap splide kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-dark\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-dots=\"true\" data-slider-arrows=\"true\" data-slider-hover-pause=\"false\" data-slider-auto=\"true\"  data-slider-auto-scroll=\"false\" data-slider-speed=\"7000\" data-slider-gap=\"30\" data-slider-gap-tablet=\"30\" data-slider-gap-mobile=\"30\" data-slider-gap-unit=\"px\" data-item-selector=\".kt-post-masonry-item\"><div class=\"kadence-splide-slider-init splide__track\"><div class=\"kadence-splide-slider-wrap kt-post-grid-wrap\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\"><div class=\"kt-post-slider-item post-4334 post type-post status-publish format-standard has-post-thumbnail hentry category-social-data-analytics category-trends tag-digital-strategy tag-generations tag-tiktok\"><article class=\"kt-blocks-post-grid-item\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-top kt-feat-image-mobile-align-top\"><div class=\"kadence-post-image\"><div class=\"kadence-post-image-intrisic kt-image-ratio-66-67\" style=\"padding-bottom:66.67%\"><div class=\"kadence-post-image-inner-intrisic\"><a href=\"https:\/\/www.britopian.com\/trends\/gen-z-social-media-usage\/\" class=\"kadence-post-image-inner-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/05\/tiktok-influencer-community-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Image of TikTok influencer community\" srcset=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/05\/tiktok-influencer-community-1024x576.jpg 1024w, https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/05\/tiktok-influencer-community-300x169.jpg 300w, https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/05\/tiktok-influencer-community-768x432.jpg 768w, https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/05\/tiktok-influencer-community-480x270.jpg 480w, https:\/\/www.britopian.com\/wp-content\/uploads\/2020\/05\/tiktok-influencer-community.jpg 1280w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/div><\/div><\/div><div class=\"kt-blocks-post-grid-item-inner\"><header><h2 class=\"entry-title\"><a href=\"https:\/\/www.britopian.com\/trends\/gen-z-social-media-usage\/\">TikTok Dominating Social Media Usage Among Gen Z &#038; Millennials<\/a><\/h2><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\">The writing is on the wall. TikTok dominance across all generations is taking the world by storm and showing no&#8230;<\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><\/div><div class=\"kt-post-slider-item post-13720 post type-post status-publish format-standard has-post-thumbnail hentry category-social-data-analytics category-data tag-millennials\"><article class=\"kt-blocks-post-grid-item\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-top kt-feat-image-mobile-align-top\"><div class=\"kadence-post-image\"><div class=\"kadence-post-image-intrisic kt-image-ratio-66-67\" style=\"padding-bottom:66.67%\"><div class=\"kadence-post-image-inner-intrisic\"><a href=\"https:\/\/www.britopian.com\/data\/characteristics-of-millennials\/\" class=\"kadence-post-image-inner-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2024\/01\/millennial-insights-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Defining a Generation: The Multifaceted Characteristics of Millennials\" srcset=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2024\/01\/millennial-insights-1024x576.jpg 1024w, https:\/\/www.britopian.com\/wp-content\/uploads\/2024\/01\/millennial-insights-300x169.jpg 300w, https:\/\/www.britopian.com\/wp-content\/uploads\/2024\/01\/millennial-insights-768x432.jpg 768w, https:\/\/www.britopian.com\/wp-content\/uploads\/2024\/01\/millennial-insights-150x84.jpg 150w, https:\/\/www.britopian.com\/wp-content\/uploads\/2024\/01\/millennial-insights.jpg 1280w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/div><\/div><\/div><div class=\"kt-blocks-post-grid-item-inner\"><header><h2 class=\"entry-title\"><a href=\"https:\/\/www.britopian.com\/data\/characteristics-of-millennials\/\">Defining a Generation: The Multifaceted Characteristics of Millennials<\/a><\/h2><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\">Key Takeaways Navigating Today&#8217;s Shifting Landscape Making sense of the workforce and evolving market trends requires grasping the outlook of&#8230;<\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><\/div><div class=\"kt-post-slider-item post-13741 post type-post status-publish format-standard has-post-thumbnail hentry category-content-storytelling category-content tag-millennials\"><article class=\"kt-blocks-post-grid-item\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-top kt-feat-image-mobile-align-top\"><div class=\"kadence-post-image\"><div class=\"kadence-post-image-intrisic kt-image-ratio-66-67\" style=\"padding-bottom:66.67%\"><div class=\"kadence-post-image-inner-intrisic\"><a href=\"https:\/\/www.britopian.com\/content\/marketing-to-millennials\/\" class=\"kadence-post-image-inner-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2024\/01\/millennial-marketing-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"How to Use Digital Strategy for Marketing to Millennials\" srcset=\"https:\/\/www.britopian.com\/wp-content\/uploads\/2024\/01\/millennial-marketing-1024x576.jpg 1024w, https:\/\/www.britopian.com\/wp-content\/uploads\/2024\/01\/millennial-marketing-300x169.jpg 300w, https:\/\/www.britopian.com\/wp-content\/uploads\/2024\/01\/millennial-marketing-768x432.jpg 768w, https:\/\/www.britopian.com\/wp-content\/uploads\/2024\/01\/millennial-marketing-150x84.jpg 150w, https:\/\/www.britopian.com\/wp-content\/uploads\/2024\/01\/millennial-marketing.jpg 1280w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/div><\/div><\/div><div class=\"kt-blocks-post-grid-item-inner\"><header><h2 class=\"entry-title\"><a href=\"https:\/\/www.britopian.com\/content\/marketing-to-millennials\/\">How to Use Digital Strategy for Marketing to Millennials<\/a><\/h2><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\">Key Insights \ud83d\udca1 Positioning brands in the marketplace requires innovative engagement techniques, especially targeting specific generations. Understanding the nuances of&#8230;<\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><\/div><\/div><\/div><\/div><\/div><!-- .wp-block-kadence-postgrid -->\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-connecting-with-gen-alpha-to-gen-xers-why-generational-marketing-matters\">Connecting With Gen Alpha to Gen Xers: Why Generational Marketing Matters<\/h2>\n\n\n\n<p>Effective generational marketing is critical for brands to craft marketing strategies that resonate across generations. Understanding the values, attitudes, interests, and preferences of different generations through generational marketing segmentation allows marketers to target key age cohorts more effectively and tailor messaging to what will resonate most with diverse audiences.<\/p>\n\n\n\n<p>Generational marketing aims to connect with the four primary generational cohorts: Gen Alpha, Gen Z, Millennials, and Gen X. Each has core traits and preferences that set them apart.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.britopian.com\/data\/marketing-to-gen-alpha\/\">Gen Alpha<\/a>, born 2010-2024, is the newest generation and was the first to be digitally immersed from birth. They are still young, but generational marketing research shows they will likely have shorter attention spans, highly refined digital sensibilities, and value experiences over material goods. Appealing to Gen Alpha requires creative, visually engaging, and interactive content on the digital platforms their parents allow them to use.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.britopian.com\/content\/how-to-reach-gen-z-in-2024\/\">Gen Z<\/a>, born 1996-2009, is the first generation of true digital natives, adept at using technology, and generational marketing teams need to reach them on the social media platforms they are highly active on. They value authenticity, transparency, and creative self-expression. Generational marketing strategies must incorporate genuine storytelling and partnerships with influencers and brands that align with Gen Z\u2019s values to gain their trust and interest.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.britopian.com\/content\/marketing-to-millennials\/\">Millennials<\/a>, born 1981-1995, are a significant consumer force focused on convenience, experiences, corporate social responsibility, and work-life integration, which generational marketing research has identified. Marketing to Millennials often involves technology that fits their on-the-go lifestyles, marketing for companies that reflect their values, and compelling digital content designed specifically for this cohort.<\/p>\n\n\n\n<p>Finally, Gen X, born 1965-1980, has more traditional values than younger generations but is still heavily impacted by technology in their personal and professional lives, which generational marketing demonstrates. They respond best to messages emphasizing work-life balance, financial security, and consistency. Multi-channel marketing across TV, email, and digital reaches this unique cross-over generation most effectively.<\/p>\n\n\n\n<p>Implementing tailored generational marketing to target key distinctions allows modern brands to craft content that distinctly resonates across generations rather than failing with one-size-fits-all messaging. Truly understanding generational segmentation is critical.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-reasons-why-generational-marketing-is-important\">4 Reasons Why Generational Marketing is Important?<\/h3>\n\n\n\n<p><strong>It allows brands to target their messages more effectively. <\/strong>For example, Baby Boomers may be more receptive to direct mail and traditional advertising, while Millennials and Gen Z rely more on social media and digital marketing. Tailoring campaigns to each group can improve results.<\/p>\n\n\n\n<p><strong>Each generation has had different life experiences that shape their worldviews. <\/strong>Marketing that connects to the distinct cultural touchpoints and events that have impacted each age group tends to resonate more strongly. References to historical moments or trends they associate with can make messaging more impactful.<\/p>\n\n\n\n<p><strong>Generations consume media differently. <\/strong>For instance, younger demographics are more likely to use platforms like TikTok and Snapchat versus older groups. Understanding where each cohort spends time online allows brands to select the best channels and formats to reach specific generations.<\/p>\n\n\n\n<p><strong>Major life milestones and priorities shift for each generation. <\/strong>Marketing about raising young families, retirement planning, career growth, or other life stages can better capture interest and attention. Brands that cater messaging to each group&#8217;s current needs and desires come across as more empathetic and attuned to their audience<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>DATA &amp; INSIGHTS Generational Insights: Navigating the Worlds of Alphas, Gen Z, and Millennials Understanding generational insights at the intersection of Gen Alpha, Gen Z, and Millennials is critical. Uncover key traits and trends shaping these groups, gaining insights that inform data-driven marketing strategies. Gen Alpha Insights Gen Z Insights Millennials Insights Connecting With Gen [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"ub_ctt_via":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"featured_image_src":null,"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Generational Marketing: Navigating Gen Alpha Gen Z &amp; Millennials<\/title>\n<meta name=\"description\" content=\"Generational marketing strategies for Gen Alpha, Gen Z, Millennials &amp; Gen X. Uncover key traits &amp; trends to gain data-driven insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.britopian.com\/generational-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:description\" content=\"Generational marketing strategies for Gen Alpha, Gen Z, Millennials &amp; Gen X. 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He\u2019s been building brands online since Al Gore invented the Internet. You can connect with him on LinkedIn or Twitter.\",\"sameAs\":[\"https:\/\/www.britopian.com\/michael-brito\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Generational Marketing: Navigating Gen Alpha Gen Z & Millennials","description":"Generational marketing strategies for Gen Alpha, Gen Z, Millennials & Gen X. Uncover key traits & trends to gain data-driven insights.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.britopian.com\/generational-marketing\/","og_locale":"en_US","og_type":"article","og_description":"Generational marketing strategies for Gen Alpha, Gen Z, Millennials & Gen X. 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