{"id":72,"count":108,"description":"Content is more than words on a web page, a press release, or a video script. Content needs a story, setting, characters, and a compelling narrative. It needs meaning and memorable creative to complement the words, caption, post, and ad copy. Content marketing uses short stories with a \"set up\" and \"pay off\" that compels readers to take action. Learn how below.","link":"https:\/\/www.britopian.com\/category\/content\/","name":"Content &amp; PR","slug":"content","taxonomy":"category","parent":0,"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v22.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Fundamentals of Your Content &amp; PR Communication Strategy<\/title>\n<meta name=\"description\" content=\"Content &amp; PR needs a story, plot, characters, &amp; a strong narrative, combined with memorable creative to complement the words, caption, post, and ad copy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.britopian.com\/category\/content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content &amp; PR Archives\" \/>\n<meta property=\"og:description\" content=\"Content &amp; PR needs a story, plot, characters, &amp; a strong narrative, combined with memorable creative to complement the words, caption, post, and ad copy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.britopian.com\/category\/content\/\" \/>\n<meta property=\"og:site_name\" content=\"Michael Brito\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/www.britopian.com\/category\/content\/\",\"url\":\"https:\/\/www.britopian.com\/category\/content\/\",\"name\":\"The Fundamentals of Your Content & PR Communication Strategy\",\"isPartOf\":{\"@id\":\"https:\/\/www.britopian.com\/#website\"},\"description\":\"Content & PR needs a story, plot, characters, & a strong narrative, combined with memorable creative to complement the words, caption, post, and ad copy.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.britopian.com\/category\/content\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.britopian.com\/category\/content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.britopian.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content &amp; PR\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.britopian.com\/#website\",\"url\":\"https:\/\/www.britopian.com\/\",\"name\":\"Michael Brito\",\"description\":\"Digital Marketing &amp; Analytics\",\"publisher\":{\"@id\":\"https:\/\/www.britopian.com\/#\/schema\/person\/b4195f19ee522e8845cf3f84f900aad0\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.britopian.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.britopian.com\/#\/schema\/person\/b4195f19ee522e8845cf3f84f900aad0\",\"name\":\"Michael Brito\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.britopian.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/10\/michael-brito-britopian.jpg\",\"contentUrl\":\"https:\/\/www.britopian.com\/wp-content\/uploads\/2022\/10\/michael-brito-britopian.jpg\",\"width\":1080,\"height\":1080,\"caption\":\"Michael Brito\"},\"logo\":{\"@id\":\"https:\/\/www.britopian.com\/#\/schema\/person\/image\/\"},\"description\":\"Michael Brito is a Digital OG. 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