You may wonder if LinkedIn is the only social media platform you need to be on to reach your target market. After all, LinkedIn is a powerful platform with many features that can help you build thought leadership and reach your target.
However, other platforms can be just as effective, depending on your business goals. For example, Twitter is great for engaging with tech influencers and potential customers. And, Facebook is great for driving traffic to a website.
One way to identify the right channel for your business is to do a social media audit and let the data tell you where you should spend your time and resources.
It’s important to consider your options before focusing on just one.