Video: Unleashing the Power of a Micro-Community is Smart Marketing
The notion of a micro-community is not novel. In times past, these entities were known as tribes...
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Video: Unleashing the Power of a Micro-Community is Smart Marketing
The notion of a micro-community is not novel. In times past, these entities were known as tribes...
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Video: Onalytica Launches B2B Influencer Marketplace
In this video, I explain why this is big news in B2B. Onalytica just dropped a game-changer,...
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TikTok Video: Understanding Gen Alpha’s Interests
@britopian Move over Gen Z’ers. Say hello to Gen Alpha! #GenZ #GenA #Metaverse #DataDrop ♬...
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Video: Why Influencer Relationship Management is Critical for PR
This video will discuss why influencer relationship management is essential for PR pros to build...
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Video: A Better Way to Use & Find Social Media Research Topics
In this video, I talk about different ways to use data to use and find social media research...
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Best PR Metrics: Measurement Strategies for Demonstrating ROI
Balancing Data and Intuition in PR Historically, PR pros have been known for their reliance on...
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Video: How to Engage Influencers on Social Media
In this video, I share a real example of how to engage with influencers on social media. I...
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Video: Most Marketers Dismiss Social Media Influencer Research
Let me clarify. Most B2B marketers dismiss social media influencer research. It’s true but...
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Video: How to Get Your Audience’s Attention and Keep It!
In this video, I talk about metrics that can quantify your audience’s attention. The...
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Video: Different Ways to Measure Share of Earned Media Coverage
In this video, I discuss measuring the share of earned media coverage. While this is similar to...
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Video: Understanding the Digital Share of Voice in Marketing
In this video, I discuss one of the most basic metrics in marketing and public relations–share of...
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Video: How to Build a Digital Audience Strategy For Your Business
In this video, I provide a step-by-step approach to building a digital audience strategy. This is...
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