Millennials, born from 1981 to 1996, now steer culture, business, and trends. They’re hooked on social media—not as casual viewers but as active participants shaping opinions through posts, shares, and likes. Think of peer recommendations as today’s water cooler chats; Millennials trust these digital whispers more than flashy commercials.
At work, Millennials expect transparency and purpose—showing up for more than a paycheck. They choose jobs that align with their values and drop companies faster than bad Wi-Fi if they sense anything fake. Authenticity is currency with this crowd. They fuel activism through hashtags and retweets, quickly spreading awareness and mobilizing action.
Key Takeaways
- Millennials crave authenticity and social impact.
- Peer reviews trump polished ads.
- Social media accelerates their activism, changing societal norms rapidly.
Download the report to find practical ways your brand can connect with Millennials—before they swipe left on your strategy.
