Millennials remain glued to social media, but they’re increasingly picky about platforms. YouTube and Facebook dominate with nearly universal adoption, while Instagram is holding strong. TikTok is catching up fast, especially among younger millennials. News isn’t something millennials sit down to watch—it’s something they casually scroll past.
Most millennials get news updates through Facebook, Instagram, or TikTok, but skepticism about accuracy is widespread. This generation prefers streaming Netflix and Spotify playlists and binge-watching entire seasons over scheduled cable TV or traditional radio. Gaming isn’t just casual entertainment—it’s practically part of millennial identity. Whether playing console classics or mobile adventures, gaming is baked into their daily routine.
Millennials shop online more than any previous generation, choosing convenience over stores. They’re not shy about using Amazon for almost everything, though they’ll pop into a store when it’s more practical—or just for fun. Brand loyalty isn’t automatic with millennials. Instead, it’s earned through authentic alignment with their values and consistent quality. If your brand slips, expect millennials to move to your competitors. They’re vocal advocates when a brand hits the mark but equally quick to call out companies that disappoint.
Key Takeaways
- Millennials prioritize social media platforms like YouTube, Facebook, and Instagram, with growing adoption of TikTok.
- Skepticism towards traditional news media is high, driving reliance on multiple digital sources and social media feeds.
- Entertainment is mostly consumed through streaming services, with Netflix leading the charge.
- Millennials heavily favor e-commerce but still value in-store experiences when practical or enjoyable.
- Authenticity, ethical practices, and convenience strongly influence millennial brand loyalty.
- Subscription models resonate with millennials, particularly Amazon Prime and streaming services.
Download the full report now to master the millennial market trends for 2025—and avoid getting ghosted by this selective generation.
