Gen Z isn’t just shopping—they’re rewriting the rules of consumer culture. They flip between online and in-store shopping like it’s second nature, but their patience for bad experiences is non-existent. Long checkout lines? They’re out. No mobile payment options? Forget it. They’ll find a brand that moves at their speed. They prefer digital wallets, BNPL, and debit over credit, showing a strong aversion to traditional banking debt.
Their brand loyalty is weak but not random. If you’re boring or fake, they’ll move on. If you deliver consistent value, they’ll stick around. TikTok, Instagram, and influencers hold the keys to their wallets. About 70% have bought something they saw on social media. Trends matter more than legacy branding.
But here’s where it gets interesting—Gen Z isn’t just influencing themselves. They dictate purchases for their Millennial parents and set the tone for Gen Alpha. They’re shaping what’s cool, pushing sustainability into the mainstream, and demanding ethical business practices. About 64% will pay more for eco-friendly products, but only to a point. If the price gap is too big, they’ll find a cheaper alternative that still ticks the right boxes.
Key Takeaways
- Online vs. In-Store: They like both but expect speed, tech integration, and seamless experiences.
- Payment Preferences: BNPL and digital wallets win. Traditional credit? Not their thing.
- Loyalty? Not Really: 57% are less brand-loyal than they used to be. You have to work to keep them.
- Social-Driven Shopping: Trends drive their decisions. If you’re not visible on TikTok or Instagram, you don’t exist.
- Sustainability Matters—Within Reason: They care, but they won’t overpay for it.
- Culture Shapers:* Their influence reaches up to Gen X and down to Gen Alpha, setting trends across generations.*
Want to know exactly how Gen Z is reshaping buying behavior? Get the full breakdown—download the report now.
