If you’ve been trying to keep up with Gen Z lately, you’re probably feeling a bit dizzy. This generation didn’t just grow up with technology—they practically wrote the manual on digital-first living. But things keep shifting, and how Gen Z consumes content, gets their news, and shops today looks nothing like it did even a few years ago.
Brands can’t afford to snooze through these changes. So, let’s cut to the chase—here are the must-know shifts from the past few years, along with the most critical insights from this report:
Key Takeaways:
- TikTok isn’t just dancing anymore—74% of Gen Z now uses social media daily for news, outpacing traditional news sources.
- They’re scrolling Reels and short-form videos obsessively but still saving room for a good Netflix binge later.
- Forget polished ads; 85% of Gen Z say social media (and the authentic influencers on it) heavily shape their buying choices.
- If your brand isn’t real, Gen Z notices. They’re quick to back brands that walk the talk on social values like sustainability and transparency.
- Shopping is a fluid sport: they’re browsing online, testing things in-store, and then clicking “buy” from their phones in one seamless move.
- Influencers beat celebrities every time—but only if they’re genuine. Gen Z spots phoniness faster than their Wi-Fi drops out.
If your brand wants a piece of Gen Z’s attention (and their wallets), the playbook is clear: show up on TikTok, stay authentic, and blend online ease with offline experiences. Download the full report now for deeper insights into engaging and converting Gen Z customers.
