If your B2B strategy doesn’t prominently feature LinkedIn, you’re playing catch-up. The latest research confirms LinkedIn’s grip on B2B marketing, with 85% of marketers naming it their top platform for organic results. Facebook, YouTube, and Instagram trail behind, while platforms like TikTok and Twitter (now X) struggle for relevance. But don’t mistake stability for stagnation—LinkedIn is changing, too. Videos and interactive formats are surging, boosting engagement rates dramatically.
Yet, it’s not just about LinkedIn. Short-form videos are proving powerful even for traditional corporate brands. And dark social—those invisible private messages and group chats—is quietly reshaping how content spreads. Marketers are now tracking ROI more effectively, tying social media directly to business outcomes. If you haven’t tapped employee advocacy programs yet, you’re leaving serious engagement on the table. Time to shake off old habits and dive deeper into audience behaviors if you want your content to hit home.
Key Takeaways
- LinkedIn remains dominant; Facebook, Instagram, YouTube also relevant.
- Short-form video has emerged as a high-ROI content type.
- Dark social requires new strategies to track and leverage content sharing.
- Employee advocacy drastically increases engagement and trust.
- ROI metrics increasingly tie social directly to revenue and leads.
Download the full report now to future-proof your B2B social strategy and uncover actionable insights for immediate application.
