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How AI is Reshaping Market Research Methods

by Michael Brito | Mar 7, 2025 | Research | 0 |

Market research has always been a key part of PR and marketing strategy. For decades, brands...

Media Monitoring Is Broken: Why PR Pros Are Wasting Time on Outdated Tools

by Michael Brito | Mar 2, 2025 | Earned Media | 0 |

Media monitoring is stuck in the past. The industry is bloated with tools that claim to offer deep...

The Hidden Gaps in Relationship Marketing: What the Top 50 Brands Are Missing

by Michael Brito | Feb 15, 2025 | Trends | 0 |

Brands are pouring resources into relationship marketing, but loyalty remains elusive....

Digital Customer Journey: Insights for Engaging IT Decision-Makers

by Michael Brito | Feb 6, 2025 | Business | 0 |

The digital customer journey for IT is like ADHD on steroids—it’s dynamic, unpredictable,...

5 Trends Shaping the Future of B2B Marketing Strategies

by Michael Brito | Apr 17, 2023 | Content, Content & PR, Trends | 0 |

Key Trends & Insights 📈 Generative AI is reshaping B2B content creation. This transformative...

Report: Millennials in 2025—Cultural Values, Influences, and Impact

by Michael Brito | Mar 17, 2025 | Trends | 0 |

Millennials, born from 1981 to 1996, now steer culture, business, and trends. They’re hooked...

Report: Millennials in 2025–Social Media, News, Entertainment & Purchasing

by Michael Brito | Mar 17, 2025 | Trends | 0 |

Millennials remain glued to social media, but they’re increasingly picky about platforms....

Report: Gen Alpha in 2025–Education, Workforce, and Spending

by Michael Brito | Mar 16, 2025 | Trends | 0 |

Gen Alpha is shaping significant changes across education, work, and the economy. Their education...

How AI is Reshaping Market Research Methods

Posted by Michael Brito | Mar 7, 2025 | Research | 0 |

Media Monitoring Is Broken: Why PR Pros Are Wastin...

Posted by Michael Brito | Mar 2, 2025 | Earned Media | 0 |

The Hidden Gaps in Relationship Marketing: What th...

Posted by Michael Brito | Feb 15, 2025 | Trends | 0 |

Digital Customer Journey: Insights for Engaging IT...

Posted by Michael Brito | Feb 6, 2025 | Business | 0 |

5 Trends Shaping the Future of B2B Marketing Strat...

Posted by Michael Brito | Apr 17, 2023 | Content, Content & PR, Trends | 0 |

All

How AI is Reshaping Market Research Methods

by Michael Brito | Mar 7, 2025 | Research | 0 |

Market research has always been a key part of PR and marketing strategy. For decades, brands...

Media Monitoring Is Broken: Why PR Pros Are Wasting Time on Outdated Tools
by Michael Brito | Mar 2, 2025 | Earned Media | 0 |
The Hidden Gaps in Relationship Marketing: What the Top 50 Brands Are Missing
by Michael Brito | Feb 15, 2025 | Trends | 0 |
Digital Customer Journey: Insights for Engaging IT Decision-Makers
by Michael Brito | Feb 6, 2025 | Business | 0 |

All

How AI is Reshaping Market Research Methods

by Michael Brito | Mar 7, 2025 | Research | 0 |

Market research has always been a key part of PR and marketing strategy. For decades, brands...

Media Monitoring Is Broken: Why PR Pros Are Wasting Time on Outdated Tools
by Michael Brito | Mar 2, 2025 | Earned Media | 0 |
The Hidden Gaps in Relationship Marketing: What the Top 50 Brands Are Missing
by Michael Brito | Feb 15, 2025 | Trends | 0 |
Digital Customer Journey: Insights for Engaging IT Decision-Makers
by Michael Brito | Feb 6, 2025 | Business | 0 |

All

How AI is Reshaping Market Research Methods

How AI is Reshaping Market Research Meth...

Mar 7, 2025

Media Monitoring Is Broken: Why PR Pros Are Wasting Time on Outdated Tools

Media Monitoring Is Broken: Why PR Pros ...

Mar 2, 2025

The Hidden Gaps in Relationship Marketing: What the Top 50 Brands Are Missing

The Hidden Gaps in Relationship Marketin...

Feb 15, 2025

Digital Customer Journey: Insights for Engaging IT Decision-Makers

Digital Customer Journey: Insights for E...

Feb 6, 2025

5 Trends Shaping the Future of B2B Marketing Strategies

5 Trends Shaping the Future of B2B Marke...

Apr 17, 2023

Report: Millennials in 2025—Cultural Values, Influences, and Impact

Report: Millennials in 2025—Cultural Val...

Mar 17, 2025

Report: Millennials in 2025–Social Media, News, Entertainment & Purchasing

Report: Millennials in 2025–Social Media...

Mar 17, 2025

Report: Gen Alpha in 2025–Education, Workforce, and Spending

Report: Gen Alpha in 2025–Education, Wor...

Mar 16, 2025

Report: Gen Alpha in 2025—Identity, Influence, and Purchasing Power

Report: Gen Alpha in 2025—Identity, Infl...

Mar 16, 2025

Report: Inside the Minds of IT Decision Makers & B2B Buyers 2025

Report: Inside the Minds of IT Decision ...

Mar 16, 2025

Report: The 2025 Gen Z Media, News & Purchasing Trends

Report: The 2025 Gen Z Media, News &...

Mar 16, 2025

Report: DE&I in 2025: Polarization, ...

Mar 15, 2025

What is the Value of Earned Media?

What is the Value of Earned Media?

Mar 10, 2025

How to Turn Market Intelligence Into Competitive Advantage

How to Turn Market Intelligence Into Com...

Mar 7, 2025

Earned Media Glossary: A Clear, No-Nonsense Guide

Earned Media Glossary: A Clear, No-Nonse...

Mar 3, 2025

Synthetic Data: The Future of Consumer Insights Without Real People

Synthetic Data: The Future of Consumer I...

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Data-Informed PR Outreach: It’s Time to Stop Guessing

Data-Informed PR Outreach: It’s Ti...

Mar 2, 2025

Why Article Readership in 2025 Changes Everything

Why Article Readership in 2025 Changes E...

Mar 1, 2025

What Does a Media Company Do When AI Takes Over?

What Does a Media Company Do When AI Tak...

Feb 28, 2025

Risk Management: How Brands Can See Around Corners and Protect Its Reputation

Risk Management: How Brands Can See Arou...

Feb 24, 2025

A Strategic Guide to Burnett’s Crisis Management Model

A Strategic Guide to Burnett’s Cri...

Feb 23, 2025

Gen Z Loves Resilient Narratives–What Brands Can Learn

Gen Z Loves Resilient Narratives–What Br...

Feb 23, 2025

Gen Z Demands a Voice in Media Creation: How Brands Can Respond

Gen Z Demands a Voice in Media Creation:...

Feb 22, 2025

Why Movie Theaters Still Captivate Gen Z in a Streaming-Dominated World

Why Movie Theaters Still Captivate Gen Z...

Feb 22, 2025

Gen Z Turns to the Fantasy Genre—and How Brands Can Keep Up

Gen Z Turns to the Fantasy Genre—and How...

Feb 22, 2025

This is How Gen Z Views Social Media–What Brands Can Learn

This is How Gen Z Views Social Media–Wha...

Feb 22, 2025

Gen Z Storytelling: Authenticity Matters More Than Wealth

Gen Z Storytelling: Authenticity Matters...

Feb 21, 2025

Gen Z & Live Events: This Digital Generation Craves Real-World Experiences

Gen Z & Live Events: This Digital Ge...

Feb 17, 2025

Video Streaming Services: Can Gen Z & Millennials Binge Again?

Video Streaming Services: Can Gen Z &...

Feb 16, 2025

How Media & Entertainment Brands Can Thrive in 2025

How Media & Entertainment Brands Can...

Feb 16, 2025

Shedding Light on 10 Gen Z Blind Spots that Brands Can’t Ignore in 2025

Shedding Light on 10 Gen Z Blind Spots t...

Feb 8, 2025

The Business Playbook: How to Influence IT Decision-Makers

The Business Playbook: How to Influence ...

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From Chaos to Clarity: CEO Priorities for 2025

From Chaos to Clarity: CEO Priorities fo...

Feb 7, 2025

Multicultural Insights to Engage Black, Hispanic, & Asian American Audiences

Multicultural Insights to Engage Black, ...

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What WIRED’s Media Narratives Teach PR Pros About Smarter Pitching in 2024

What WIRED’s Media Narratives Teac...

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Gen Alpha, Beauty & Brand Implicatio...

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The Impact of AI Marketing Innovation on Global Markets is Real

The Impact of AI Marketing Innovation on...

Jan 28, 2025

Gen Z vs Gen Alpha: Breaking Down Blind Spots, Opportunities, and Differences

Gen Z vs Gen Alpha: Breaking Down Blind ...

Jan 25, 2025

The 4 B2B Tech Personas You Need to Know About in 2025

The 4 B2B Tech Personas You Need to Know...

Jan 23, 2025

CMO Challenges: Turning Tensions into Opportunities in 2025

CMO Challenges: Turning Tensions into Op...

Jan 21, 2025

Gen Z is Changing Again–Insights on Media Habits from UCLA Study

Gen Z is Changing Again–Insights on Medi...

Jan 19, 2025

Balancing Value with Creativity: How Marketers Can Win Over B2B Tech Buyers

Balancing Value with Creativity: How Mar...

Jan 17, 2025

3 Key Latino Cultural Values in the US That Brands Must Embrace

3 Key Latino Cultural Values in the US T...

Jan 17, 2025

2024 Gen Z Trends, Research & Statistics: News Consumption and Insights

2024 Gen Z Trends, Research & Statis...

Feb 22, 2024

How to Use Digital Strategy for Marketing to Millennials

How to Use Digital Strategy for Marketin...

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Defining a Generation: The Multifaceted Characteristics of Millennials

Defining a Generation: The Multifaceted ...

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Custom ChatGPT: Men’s Clothing & Apparel Blog Writing

Custom ChatGPT: Men’s Clothing & App...

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How to Reach Gen Z in 2024: Leading With Humor & Shared Values

How to Reach Gen Z in 2024: Leading With...

Dec 6, 2023

Build Breakthrough Content: Innovative ChatGPT Prompts for Writing

Build Breakthrough Content: Innovative C...

Nov 27, 2023

How to Implement a Conversational Marketing Strategy

How to Implement a Conversational Market...

Nov 24, 2023

3 Examples of B2B Technology Influencer Research

3 Examples of B2B Technology Influencer ...

Nov 22, 2023

Marketing to Gen Alpha: Insights for Beauty & Personal Care Brands

Marketing to Gen Alpha: Insights for Bea...

Nov 21, 2023

5 Reasons To Work With Brand Ambassadors...

Nov 20, 2023

The Role of Community Management and Social Media in 2024

The Role of Community Management and Soc...

Nov 19, 2023

Media Monitoring Services, Tools, & Software for PR Pros

Media Monitoring Services, Tools, & ...

Nov 13, 2023

Data-Driven Insights Can Turn Media Relations Into Action

Data-Driven Insights Can Turn Media Rela...

Nov 13, 2023

Data Informed vs Data Driven Decision-Making: What’s the Difference?

Data Informed vs Data Driven Decision-Ma...

Nov 13, 2023

Strategic Media Outreach: A Guide to Building Relationships in Public Relations

Strategic Media Outreach: A Guide to Bui...

Nov 9, 2023

Best Practices To Develop an Ownable Soc...

Nov 7, 2023

6 Ways to Integrate Brand Personas into ...

Nov 5, 2023

From Classroom to Boardroom: How to Find the Best Marketing Internships

From Classroom to Boardroom: How to Find...

Oct 30, 2023

How to Build an Online Community Strategy That Drives Business Impact

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Oct 29, 2023

How to Spot a Great PR Firm in 5 Minutes Flat

How to Spot a Great PR Firm in 5 Minutes...

Oct 11, 2023

The Top 5 Gen Alpha Characteristics & Traits Every Marketer Should Know

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Sep 15, 2023

Crafting the Future: Advances in Corporate Communications Strategy

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Sep 14, 2023

Dominate Local Search With Hyperlocal Social Media Marketing

Dominate Local Search With Hyperlocal So...

Sep 13, 2023

How Attention Metrics Are Defining Digital Advertising Measurement

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Aug 25, 2023

Gen Z in 2022: Redefining Norms and Embracing Change

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Aug 12, 2023

Public Relations Director: Role, Salary, and Other Considerations

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Jul 31, 2023

A Strategic View of the PESO Model: Public Relations Explained

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Jul 30, 2023

Creator Brands: Leading in Innovation, Expectations, and Accessibility

Creator Brands: Leading in Innovation, E...

Jul 26, 2023

Key Insights from the State of Social Listening Report 2023

Key Insights from the State of Social Li...

Jul 18, 2023

Examples of Earned Media: Boosting Authe...

Jul 7, 2023

Navigating the Marketing Landscape with Influence Engineering

Navigating the Marketing Landscape with ...

Jun 6, 2023

Watch This! The Age of Influence Docuseries on Hulu

Watch This! The Age of Influence Docuser...

Jun 6, 2023

Earned Media vs Paid Media: What’s Best for a Digital Strategy?

Earned Media vs Paid Media: What’s Best ...

May 23, 2023

Data + Timing: The Cornerstones of Effective Real-Time Marketing

Data + Timing: The Cornerstones of Effec...

May 18, 2023

Brand Personality vs Archetypes: Deciphe...

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Owned Media: The Silent Powerhouse of Your Marketing Strategy

Owned Media: The Silent Powerhouse of Yo...

May 15, 2023

The Art of Repetition: Shared Media Strategies that Deliver

The Art of Repetition: Shared Media Stra...

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Paid Media Strategy: Unleashing the Pote...

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The Lover Archetype: A Brand Roadmap to ...

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Earned Media Relations: A Practical Guid...

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The Transformation of Brand Identity and...

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The 12 Brand Archetypes for Ripe For B2B...

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The Rebel Archetype: Breaking Rules ...

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Master the Art of a TikTok SEO Strategy and Outshine Competitors

Master the Art of a TikTok SEO Strategy ...

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Mastering the Everyman Archetype: Rise A...

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The Hero Archetype: Crafting a Fearless ...

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The Ruler Archetype: The Key to Unlockin...

Apr 23, 2023

The Magician Archetype: Revealing Secret...

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Mastering PR Crisis Management: Staying Ahead of the Storm

Mastering PR Crisis Management: Staying ...

Apr 22, 2023

The Jester Archetype: Wicked Wit, Wild W...

Apr 20, 2023

The Innocent Archetype: Raw, Untapped, a...

Apr 19, 2023

The Caregiver Archetype: The Backbone of...

Apr 18, 2023

The Sage Archetype Uncovered: A Brand Ro...

Apr 17, 2023

The Democratization of Generative AI for Content Creators

The Democratization of Generative AI for...

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The Creator Archetype: Fueling Innovatio...

Apr 15, 2023

ChatGPT Prompts Engineering for Generative AI: List of Resources

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Apr 14, 2023

Brand Preference: The Secret to Outshini...

Apr 11, 2023

Building Brand Equity Will Reinforce You...

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Brand Health Metrics: The Ultimate Guide...

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Brand Analysis: How to Discover Market W...

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5 Ways to Up-Level Your Executive Communications Strategy

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Mar 31, 2023

Brand Communication Strategy: Winning th...

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ChatGPT Prompt for Smart Brevity: Work in Progress

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Unleash Agile Content Creation & De...

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Using Generative AI for Marketing and Public Relations

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Video: Unleashing the Power of a Micro-Community is Smart Marketing

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Video: Onalytica Launches B2B Influencer Marketplace

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Top Business Media Outlets: Who’s Leading the Way in 2022

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Forbes Top Creators: Who Are They & Does it Even Matter?

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2023 Gen Z Trends, Facts & Statistics & Media Consumption

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TikTok Video: Understanding Gen Alpha’s Interests

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Who are the Top Digital Transformation Influencers in 2023?

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What is Conversational Marketing? It Str...

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PR Trends: What’s Shaping Public Relations in 2023?

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Digital Content Creators: Building &...

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What to Expect from the Creator Economy in 2023

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Video: Why Influencer Relationship Management is Critical for PR

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Data Drop: The LinkedIn Newsletter That Drops Real Insights

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A Media Landscape Analysis Builds Strong...

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Video: How to Engage Influencers on Social Media

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B2B Creators Are Reframing Influence in the Tech Industry

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Video: Most Marketers Dismiss Social Media Influencer Research

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Video: How to Get Your Audience’s Attention and Keep It!

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News: Buzzsumo Launches Content Ideas & Brief Generator

News: Buzzsumo Launches Content Ideas &#...

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Technology and Social Media Marketing Software: A Must-Read Guide

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Understanding Gen Alpha: Stats, Trends & Insights for 2024

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Twitter Marketing Best Practices: How to Find Success on the Platform

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Twitter Marketing Case Studies: How Brands Are Finding Success on the Platform

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Video: Understanding the Digital Share of Voice in Marketing

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Report: The Intersection of Brand Market...

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TikTok Brand Love: US Brand Building Stu...

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Video: How to Build a Digital Audience Strategy For Your Business

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Video: How to Build B2B Audience Engagement Strategies

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Video: What Does it Mean to Be Featured on a Top Influencer List

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Reddit Acquires Spiketrap: Advances Contextual Analysis

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Video: Fueling Your Content Engine With Actionable Data

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Video: My Thoughts on Software for Influencer Marketing

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Video: Planning Your B2B Influencer Marketing Program in 2022

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2023 New TikTok Updates, Features & News for Brands & Creators

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Is Reddit Social Media? That’s a Dumb Question, So Stop Asking

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Digital Marketing: Reddit Must be a Strategic Business Priority

Digital Marketing: Reddit Must be a Stra...

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2023 Reddit Latest News, Product Updates, Reports & Announcements

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Aug 14, 2022

Instagram News, Features & Product Updates for Businesses and Users

Instagram News, Features & Product ...

Aug 13, 2022

2023 Twitter Updates, New Features, Stories & Product News

2023 Twitter Updates, New Features, Stor...

Aug 13, 2022

2023 LinkedIn Product Updates & New Features for Businesses and Creators

2023 LinkedIn Product Updates & New...

Aug 12, 2022

Social Media Audit: Covering the Basics ...

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LinkedIn Collective: Now is the Time to Recognize B2B Marketing

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Defining Digital Customer Experience Str...

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The CMO Role: Building Brand Strategy to...

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Social Network Analysis: Using NodeXL Pro to Uncover Insights

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PESO Model: The Ultimate Guide to Integrated Marketing

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Hiring a PR Agency? Prioritize These Top 7 Qualities

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Customer Obsession: A Guide for a Better...

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Snackable News: TikTok Reveals Platform Strategy, Reddit Going “All-In” With NFTs

Snackable News: TikTok Reveals Platform ...

Jun 24, 2022

What Are The Top Public Relations Skills You Should Master?

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Reddit Case Studies: Best Practices For Your Digital Strategy

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Jun 9, 2022

SparkToro Review: My First Impression

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May 7, 2022

Elon Musk Buys Twitter: What’s The Conversation Data Say?

Elon Musk Buys Twitter: What’s The...

Apr 29, 2022

Metaverse for Business: A Look Into the ...

Apr 22, 2022

Online Communities Build Brand Loyalty a...

Mar 26, 2022

Digital Transformation Research: Topics, Trends, Media & Audience

Digital Transformation Research: Topics,...

Mar 22, 2022

LinkedIn Podcast Network: What Does This Mean for B2B Creators?

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Mar 9, 2022

TikTok’s Mobile Path to Purchase Behavior: The Infinite Loop

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Feb 18, 2022

Gen Z in 2021: A Year of Streaming, Activism, and Work-Life Juggling

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How to Create a Buyer Persona: Practical Examples & Proven Techniques

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How to Create a B2B Social Media Strateg...

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4 Factors When Building a Data-Driven PR Strategy

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Dec 27, 2021

Increase Brand Awareness on Social Media...

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Unleash the Power of Demand Generation f...

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Top 10 Considerations for Building a Digital Marketing Plan

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What is a Media Company & Why Your ...

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Best Practices for Crafting Effective Br...

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A Masterclass in Building a Customer Eng...

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Innovative Employee Solutions is a Key O...

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Social Organization: The Top 12 Strategic Initiatives

Social Organization: The Top 12 Strategi...

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The Social Business Model Must Deliver Value to All Stakeholders

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Enterprise Social Network: From Basics to Best Practices and Beyond

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Social Media Customer Service: What̵...

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How to Create Truly Shareable Content That Will Get Results

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How to Build Customer Advocacy for Busin...

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Unlocking the Power of Genuine Brand Adv...

Nov 15, 2021

Brandwatch Alternatives: A Look at Their Top Competitors in the Space

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Nov 14, 2021

Buzzsumo Alternative: A Look At Other Content Analytics Tools

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Nov 14, 2021

Meltwater vs Brandwatch: This is The Wrong Comparison

Meltwater vs Brandwatch: This is The Wro...

Nov 14, 2021

Meltwater vs Cision: The Wrong Way to Think About PR Software

Meltwater vs Cision: The Wrong Way to Th...

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Five Essential Steps to Crafting a Winning Martech Stack Strategy

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How to Align Your Brand Strategy to Unme...

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Omnichannel Marketing Strategy: All Channels Lead to Success

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The Importance of Understanding Your Cus...

Nov 9, 2021

TikTok Dominating Social Media Usage Among Gen Z & Millennials

TikTok Dominating Social Media Usage Amo...

Nov 8, 2021

2022 Digital Marketing Budgets Increasing: According to Gartner CMO Survey

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Social Media Trends for 2022 by HubSpot & Talkwalker

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A Blueprint For Navigating Marketing and Consumer Insights

A Blueprint For Navigating Marketing and...

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The Role of AI-Enabled Consumer Intellig...

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Consider These 3 Things When Building a Social Media Dashboard

Consider These 3 Things When Building a ...

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How to Identify Topically Relevant News Media Outlets

How to Identify Topically Relevant News ...

Oct 8, 2021

Social Media Data Analysis Gives Brands Unfair Competitive Advantages

Social Media Data Analysis Gives Brands ...

Sep 24, 2021

The Strategy Guide to Social Brand Monit...

Sep 7, 2021

Marketing Analytics Skills: What You Need To Know To Blow Minds

Marketing Analytics Skills: What You Nee...

Aug 23, 2021

Earned Media Value: It’s Not The Right Metric for Measurement

Earned Media Value: It’s Not The R...

Aug 14, 2021

PR Analytics: Turning Data into Actionable Insights

PR Analytics: Turning Data into Actionab...

Aug 14, 2021

The Journey to Thought Leadership: Positioning Yourself as an Industry Authority

The Journey to Thought Leadership: Posit...

Aug 12, 2021

Social Media Intelligence: 10 Game-Changing Use Cases for Brands

Social Media Intelligence: 10 Game-Chang...

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Data-Driven Marketing Strategy: Use Data...

May 23, 2021

Content Operations: This is Vital to You...

May 20, 2021

Social Media Monitoring Tools: Strategic Guide for 2024

Social Media Monitoring Tools: Strategic...

Apr 17, 2021

The Rise of Clout Chasing Influencers on Clubhouse

The Rise of Clout Chasing Influencers on...

Apr 8, 2021

Social Audio Storytelling: The Power of ...

Mar 10, 2021

Brands On Clubhouse? Well, It Depends Who You Ask.

Brands On Clubhouse? Well, It Depends Wh...

Mar 9, 2021

Social Audio Analytics: How to Measure the Impact of Twitter Spaces and Clubhouse

Social Audio Analytics: How to Measure t...

Mar 8, 2021

Cision Acquires Brandwatch: The Integration of Media Monitoring

Cision Acquires Brandwatch: The Integrat...

Mar 1, 2021

Clubhouse Analytics: The Audience, Topics, Data & Insights

Clubhouse Analytics: The Audience, Topic...

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Identifying the Top Media Journalists Covering Social Audio Apps

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Social Audio Influencers: Who’s Paving The Way For Social Audio

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How Clubhouse & Social Audio Will Change Influencer Marketing

How Clubhouse & Social Audio Will C...

Feb 15, 2021

An Analysis of the Most Popular Topics on Clubhouse

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Clubhouse for Public Relations: An Opp or Crisis Waiting to Happen?

Clubhouse for Public Relations: An Opp o...

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Cloud Computing Influencers: Who’s Leading the Cloud Conversation?

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From Metrics to Meaning: Actionable PR Coverage Reports & Analysis

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