Michael Brito

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  • Influencer Marketing
  • Audience Analysis
  • Blog
  • Books
  • Speaking
  • About
  • Contact

Welcome to Brito Labs!

Welcome to my social media analytics blog. Here you will find my thoughts & perspectives on how to use data analytics to inform public relations, content and influencer marketing. I'm call it Brito Labs because I am constantly experimenting with data trying to find new ways to make it actionable.
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How to Build Customer Advocacy for Business
Article

Customer advocacy happens when every decision made within a company is centered around customer obsession and improving relationships.

16th Nov 2021
Brandwatch Alternatives: A Look at Their Top Competitors
Article

Here are a few of the top Brandwatch alternatives that can help with social media monitoring, customer listening and influencer analytics.

14th Nov 2021
How to Align Your Brand Strategy to Unmet Customer Needs
Video

Understanding customer needs using data and analytics should be the primary focus of marketing and communications teams in 2022.

09th Nov 2021
AI-Enabled Consumer Intelligence Platforms: The Forrester New Wave
Article

The Forrester New Wave™: AI-Enabled Consumer Intelligence Platforms report breaks down the social listening platforms from previous years.

17th Oct 2021
Consider These 3 Things When Building a Social Media Dashboard
Article

When looking to invest in a social media dashboard, you’ll need to consider 3 important factors–cost, user access and ease of use.

15th Oct 2021
Best Brands on Social Media: You Won’t Be Surprised Who’s on Top

The list of the best brands on social media as measured by total mentions, engagement and the context of the conversation.

14th Oct 2021
Identifying the Top PR Media Monitoring Services, Tools & Software
Article

Media monitoring tools, services & software are necessary to get a pulse as to the overall media coverage about a product or brand.

19th Sep 2021
Social Brand Monitoring Creates Relevance, Engagement & Awareness
Video

Social brand monitoring has the power to uncover white space in the market in order to capitalize on relevance and track brand health online.

07th Sep 2021
[VIDEO] The Best Way To Use Social Media Listening Tools For Strategy
Video

The best way to use social media listening tools is to segment the conversation across all channels in order to create a better strategy.

Social Media Intelligence: It’s Time To Upgrade Your Strategy
Video

It’s time to build your social media intelligence strategy and start using analytics and insights to make data-driven decisions.

02nd Jul 2021
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