Social Network Analysis: Using NodeXL Pro to Uncover Insights
Network analysis is a process of interrogating the relationships between different nodes in a...
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Social Network Analysis: Using NodeXL Pro to Uncover Insights
Network analysis is a process of interrogating the relationships between different nodes in a...
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Social Media Data Analysis Gives Brands Unfair Competitive Advantages
Summary This post explores how social media data analysis gives brands a real edge by turning...
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The Strategy Guide to Social Brand Monitoring
Key Takeaways Social brand monitoring is indispensable: It reveals brand perception, audience...
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Clubhouse Analytics: The Audience, Topics, Data & Insights
Data doesn’t lie. The buzz and conversation around Clubhouse declined exponentially, for a...
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Five Ways to Turn Raw Numbers Into Actionable Data Insights
Summary This post explains how to move from simply reporting numbers to using data as a driver of...
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Multi-Segment Marketing Aligns Customer Needs with Brand Experiences
Key Takeaways Research-Driven Segmentation: Multi-segment marketing divides broad markets into...
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Unlocking Value with Influencer Analytics + Data + Insights
Influencer marketing has exploded in popularity over the last several years. As brands seek...
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Social Media Audience Research: Integrating Survey Data
Every marketing campaign needs to start with audience research. Then, it’s time to take out...
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Exploring the Future of Work: Data, Insights and Trends
The future of work is undergoing rapid change as new technologies and trends emerge. Organizations...
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Identifying Top Journalists: Which Reporters Influence CEOs?
I always get chills down my spine when someone asks, “Who are the top journalists?” It’s such a...
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An Analysis of Artificial Intelligence & Blockchain Media Coverage
Researching coverage about specific topics is essential to understanding which media outlets drive...
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Data Driven Storytelling: How It Drives Brand Relevance
Summary This post explains how data-driven storytelling helps brands stay relevant by grounding...
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