Social Audio Archives - Michael Brito

Measuring Social Audio & Identifying the Metrics That Matter

When measuring social audio, its critical to categorize all data and analytics to align to the buyer’s journey and the purchase funnel.

The Rise of Clout Chasing Influencers on Clubhouse

Clout chasing influencers are plaguing the internet and are also making waves on Clubhouse and other social audio applications.

Social Audio Storytelling: The Power of “Spoken Word” Content

Social audio storytelling is the art of using the spoken word content to tell stories and captivate audiences though podcasts and audio apps.

Brands On Clubhouse? Well, It Depends Who You Ask.

There is an opportunity for brands on Clubhouse to build community, and activate employees, influencer and customers to be storytellers.

Social Audio Analytics: How to Measure the Impact of Twitter Spaces and Clubhouse

Social audio analytics is measuring the influence, engagement, growth, sentiment of social audio applications and networks.

Social Audio Influencers: Who’s Paving The Way For Social Audio

Brands must think strategically before partnering with social audio influencers to ensure that it aligns with larger marketing initiatives.

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