From Classroom to Boardroom: How to Find the Best Marketing Internships
Key Takeaways 📈 📊 Marketing Internships Provide Valuable Real-World Experience. Marketing...
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From Classroom to Boardroom: How to Find the Best Marketing Internships
Key Takeaways 📈 📊 Marketing Internships Provide Valuable Real-World Experience. Marketing...
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What You Need To Know: In-Demand LinkedIn Skills of 2023
The US economy is in a fragile state. Despite some recovery since the 2020 pandemic, there are...
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Digital Content Creators: Building & Monetizing Your Personal Brand
The content creation market is expected to reach $47.2 billion over the next 10 years. Why this...
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The PESO Model is Integrated Marketing
Key Takeaways Integrated Marketing is Critical: 93% of marketers consider integrated marketing...
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So, You Want to Be a Social Media Manager? Here’s What It Takes to Be Successful
If you’re thinking about pursuing a career as a social media manager, there’s a lot...
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Learning Paid Social Media is a Critical Skill for College Students
It used to be that paid media was a “nice to have.” Sadly, brands today need to pay to...
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SJSU Public Relations: A Conversation With PR Sarah Evans
I had the pleasure of inviting Sarah Evans to speak about her journey to my class at SJSU Public...
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How to Optimize Your LinkedIn Profile in 30 Minutes or Less
Key Takeaways 📈 📊 Craft a Memorable LinkedIn Headline. Your LinkedIn headline is one of the first...
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Here’s Why You Should Prioritize Data-Driven Content Marketing in 2022
This has to be the year of data. It’s no longer enough to talk about it. Instead, we need to...
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Personal Brand Statement: How Are You Differentiating Yourself?
A personal brand statement is a declaration of who you are, what you stand for, and what makes you...
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