Michael Brito

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  • Influencer Marketing
  • Audience Analysis
  • Blog
  • Books
  • Speaking
  • About
  • Contact

Welcome to Brito Labs!

Welcome to my social media analytics blog. Here you will find my thoughts & perspectives on how to use data analytics to inform public relations, content and influencer marketing. I'm call it Brito Labs because I am constantly experimenting with data trying to find new ways to make it actionable.
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TikTok’s Mobile Path to Purchase: The Infinite Loop
Report

TikTok’s Influencer Loop is based on insights & research on the mobile path to purchase journey that consumers go through when using the app.

18th Feb 2022
What Does Demand Generation Marketing Look Like in 2022
Report

According to HubSpot’s 2021 State of Marketing, about 35% of marketers surveyed are prioritizing demand generation marketing in 2022.

13th Dec 2021
How to Build an Integrated Digital Marketing Plan
Report

Building an integrated digital marketing plan requires marketers to think about the media channels to reach consumers.

11th Dec 2021
How to Create a Brand & Customer Engagement Strategy in 2022
Report

Building a customer engagement strategy is built from the foundation of social business and is a significant part of any B2B brand strategy. 

06th Dec 2021
Social Media Customer Service: What’s Old Should Be New Again
Report

Social media customer service is about solving customer inquiries quickly & efficiently within the social channels where they spend their time.

05th Dec 2021
Community Content: TikTok Made Me Buy It, Do It, Share It
Report

Community content is another way of saying user generated content (UGC), which is a marketing tactic that is trusted by online audiences.

How to Create Shareable Content That Will Get Results
Report

Creating shareable content is something that marketers must do in every social channel in order to capture the attention of their audiences.

04th Dec 2021
Gen Z Shopping Habits: Trends You Need to Know About Right Now!
Report

Gen Z shopping habits and trends are heavily influenced by friends & family. Influencers also play a critical role in their shopper journey.

26th Nov 2021
[VIDEO] Digital Marketing Budget Breakdown: Gartner CMO Survey
Report

Gartner’s CMO report highlights the digital marketing budget breakdown based on a survey of over 400 CMOs and marketing executives.

07th Nov 2021
What’s Trending on Twitter? It’s Not What, it’s the Gen Z Audience
Audio

Still think the Gen Z audience isn’t on Twitter? Think again. This new Twitter study shows this generation to be thriving on the platform.

26th Oct 2021
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