Report Archives

TikTok Brand Love: US Brand Building Study 2022

Report

The TikTok Brand Study shares insights on driving brand affinity in the app, and data & insights into engagement and customer attention.

23rd Sep 2022

TikTok’s Mobile Path to Purchase: The Infinite Loop

Report

TikTok’s Influencer Loop is based on insights & research on the mobile path to purchase journey that consumers go through when using the app.

18th Feb 2022

What Does Demand Generation Marketing Look Like in 2022

Report

According to HubSpot’s 2021 State of Marketing, about 35% of marketers surveyed are prioritizing demand generation marketing in 2022.

13th Dec 2021

How to Build an Integrated Digital Marketing Plan for Your Business

Report

Building an integrated digital marketing plan requires marketers to think about the media channels to reach consumers.

11th Dec 2021

How to Create a Brand & Customer Engagement Strategy in 2022

Report

Building a customer engagement strategy is built from the foundation of social business and is a significant part of any B2B brand strategy.

06th Dec 2021

Social Media Customer Service: What’s Old Should Be New Again

Report

Social media customer service is about solving customer inquiries quickly & efficiently within the social channels where they spend their time.

05th Dec 2021

How to Create Shareable Content That Will Get Results

Report

Creating shareable content is something that marketers must do in every social channel in order to capture the attention of their audiences.

04th Dec 2021

Gen Z Shopping Habits: Trends You Need to Know About This Audience

Report

Gen Z shopping habits and trends are heavily influenced by friends & family. Influencers also play a critical role in their shopper journey.

26th Nov 2021

2022 Digital Marketing Budgets Increasing: Gartner CMO Survey

Report

Gartner’s CMO report highlights the digital marketing budget breakdown based on a survey of over 400 CMOs and marketing executives.

07th Nov 2021

Understanding PR Measurement Can Make or Break Your Career

Report

PR measurement along with the investment in media measurement tools are important to illustrate business value to all stakeholders.

25th Jan 2021

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Michael Brito

Welcome to Brito Labs!

The TikTok Brand Study shares insights on driving brand affinity in the app, and data & insights into engagement and customer attention.

TikTok’s Influencer Loop is based on insights & research on the mobile path to purchase journey that consumers go through when using the app.

According to HubSpot’s 2021 State of Marketing, about 35% of marketers surveyed are prioritizing demand generation marketing in 2022.

Building an integrated digital marketing plan requires marketers to think about the media channels to reach consumers.

Building a customer engagement strategy is built from the foundation of social business and is a significant part of any B2B brand strategy.

Social media customer service is about solving customer inquiries quickly & efficiently within the social channels where they spend their time.

Creating shareable content is something that marketers must do in every social channel in order to capture the attention of their audiences.

Gen Z shopping habits and trends are heavily influenced by friends & family. Influencers also play a critical role in their shopper journey.

Gartner’s CMO report highlights the digital marketing budget breakdown based on a survey of over 400 CMOs and marketing executives.

PR measurement along with the investment in media measurement tools are important to illustrate business value to all stakeholders.

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