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Public Relations

So you work in public relations, huh? Good luck with that! Below, you’ll find everything you wanted to know about PR and earned media, but told through the lens of data, analytics, and influencer marketing. You won’t find anything here that shows you how to write a press release or pitch to a reporter. Not my vibe.

Video: Analyzing News Media Coverage with Social Analytics

Michael Brito
Aug 28, 2022

PESO Model: The Ultimate Guide to Integrated Marketing

Michael Brito
Jul 19, 2022

You Should Prioritize These Top 7 Qualities When Hiring a PR Agency

Michael Brito
Jul 14, 2022

What Are The Top Public Relations Skills You Should Master?

Michael Brito
Jun 20, 2022

Metaverse for Business: A Look Into the Future for Brand Marketing

Michael Brito
Apr 22, 2022

4 Factors When Building a Media Relations & Data-Driven PR Strategy

Michael Brito
Dec 27, 2021

Meltwater vs Cision: The Wrong Way to Think About PR Software

Michael Brito
Nov 13, 2021

How to Identify Topically Relevant News Media Outlets

Michael Brito
Oct 8, 2021

Identifying the Top PR Media Monitoring Services, Tools & Software

Michael Brito
Sep 19, 2021

Marketing Analytics Skills: What You Need To Know To Blow Minds

Michael Brito
Aug 23, 2021

Earned Media Value: It’s Not The Right Metric for Measurement

Michael Brito
Aug 14, 2021

PR Analytics: Have We Finally Figured Out How to Measure PR ROI?

Michael Brito
Aug 14, 2021

How to Build Your Traditional Media Analysis Roadmap

Michael Brito
Jul 2, 2021

Clubhouse for Public Relations: An Opp or Crisis Waiting to Happen?

Michael Brito
Feb 8, 2021

Earned Media Coverage: Uncover Market Whitespace With Data Analysis

Michael Brito
Feb 5, 2021

Understanding PR Measurement Can Make or Break Your Career

Michael Brito
Jan 25, 2021

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Michael Brito

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