Public Relations Archives - Michael Brito

The 4 Most Important Factors When Building a PR Strategy

Building a data driven PR strategy takes time. It requires strategy alignment, stellar execution and a solid PR measurement approach.

[VIDEO] What Are Analytical Skills Needed To Work in Social Media

The question of the century is: what are the analytical skills needed to be successful working in social media, marketing or PR;

[VIDEO] PR Skills: What You Need to Learn In Tech Communications

There are five PR skills that you need to master in order to stand out – data, storytelling, gift of gab, relationships and business context.

[VIDEO] PR Measurement: Cision’s Earned Media Report

PR measurement along with the investment in media measurement tools are important to illustrate business value to all stakeholders.

[VIDEO] Top 5 Public Relations Skills You Should Master in Your Career

The top 5 public relations skills are writing strong headlines, relationship building, the gift of gab, business strategy and data & analytics.

The State of Journalism Today: News, Reporting & Social Media

The state of journalism today has shifted as the platforms, priorities and expectations of journalists are changing faster than ever before.

Data Driven PR & Communications is Critical to Reach Audiences

Data driven PR & communications is the only way to show real business value in your media relations programs and provide a strong ROI.

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