Video: Understanding the Digital Share of Voice in Marketing
In this video, I discuss one of the most basic metrics in marketing and public relations–share of...
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Video: Understanding the Digital Share of Voice in Marketing
In this video, I discuss one of the most basic metrics in marketing and public relations–share of...
Read More
Meltwater vs Brandwatch: This is The Wrong Comparison
If you want to compare Meltwater vs. Brandwatch, please look at these 5 Questions to Ask PR...
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Meltwater vs Cision: The Wrong Way to Think About PR Software
Meltwater vs Cision isn’t the right way of thinking about media monitoring software tools...
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Earned Media Value: Don’t Do It!
Summary This post critiques the use of Earned Media Value as a way to measure the impact of public...
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PR Analytics: Turning Data into Actionable Insights
If you want your PR game to rise above the rest, stop guessing and start measuring. Oh, and stop...
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Why Multi-Channel PR Intelligence Crushes all Other Measurement
There are many reasons why multi-channel PR intelligence crushes all PR analytics, especially...
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Customer Attention is at a Premium. Learn How to Break Through
There is a battle for customer attention. What are you doing to break through? Why this matters:...
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